mis12 信息系统复习参考15

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1、ManagementInformationSystems,12e(Laudon)Chapter15ManagingGlobalSystems1)Therearetwoglobalorganizationoptions:managementiseithercentralizedinthehomecountryordistributedtolocal,foreigncenters.Answer:FALSEDiff:2PageRef:567AACSB:ReflectiveThinkingCASE:ContentObjective:15.22)Thefirststepinestabl

2、ishingacorporatestrategyandstructureforglobalizationistodeterminetheappropriatetechnologyplatform.Answer:FALSEDiff:1PageRef:562AACSB:ReflectiveThinkingCASE:ContentObjective:15.23)Globalbusinessdriverscanbedividedintotwogroups:generalculturalfactorsandspecificbusinessfactors.Answer:TRUEDiff:

3、2PageRef:563AACSB:ReflectiveThinkingCASE:ContentObjective:15.14)Thegrowthofpowerfulcommunicationstechnologiesandtheemergenceofworldculturescreatetheconditionforglobalmarkets.Answer:TRUEDiff:2PageRef:563AACSB:ReflectiveThinkingCASE:ContentObjective:15.15)ThecollapseoftheEasternblockhasspeede

4、dthegrowthofaworldculture.Answer:TRUEDiff:1PageRef:564AACSB:ReflectiveThinkingCASE:ContentObjective:15.124Copyright©2012PearsonEducation,Inc.6)Micromarketingdescribesthedirectmarketingofproductstoindividualsratherthangroups.Answer:FALSEDiff:2PageRef:564AACSB:ReflectiveThinkingCASE:ContentOb

5、jective:15.17)Apowerfulstrategicadvantageforaglobalizedfirmisloweredcostfactorsinproduction.Answer:TRUEDiff:2PageRef:564AACSB:ReflectiveThinkingCASE:ContentObjective:15.18)Particularismisaconceptbasedonacceptingasharedglobalcultureandthepenetrationofdomesticmarketsbyforeigngoodsandservices.

6、Answer:FALSEDiff:3PageRef:565AACSB:ReflectiveThinkingCASE:ContentObjective:15.19)Attheculturallevel,differencesamongculturesproducedifferencesinsocialexpectations,politics,andlegalrules.Answer:TRUEDiff:1PageRef:565AACSB:ReflectiveThinkingCASE:ContentObjective:15.110)Globalizationmeansthatco

7、mpaniescanbelessconcernedwiththelawsgoverningthemovementofinformation.Answer:FALSEDiff:1PageRef:565AACSB:ReflectiveThinkingCASE:ContentObjective:15.111)Europeancountrieshaveverystrictlawsconcerningtransborderdataflowsandprivacy.Answer:TRUEDiff:1PageRef:5