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页数:17页
时间:2018-01-20
《创业策划书——天诚育才教育培训机构》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、创业策划书——天诚育才教育培训机构系别:经济与管理系班级:10级国贸一班指导老师:邓长飞组员:王敏、杨礼、谢萌、肖志立、杨鹏、王小芳、易文、余火英、许华目录1.公司简介···········································································22.公司业务描述····································································22.1概述·······································
2、····································32.2长远发展规划·································································32.3.经营策略······································································33.公司主推产品·····································································43.1主推课程·····
3、·································································43.2课程优点······································································44.市场分析·········································································54.1市场发展状况················································
4、·················54.2市场细分······································································54.3市场定位······································································55.竞争情况·········································································65.1SWOT分析··················
5、·················································65.2竞争对手优劣势分析························································75.3本公司情况分析··························································76.市场营销方案···································································86.1产品策略··········
6、·························································86.2价格策略·································································86.3渠道策略····································································96.3.1多元化渠道······························································96
7、.3.2义务支教宣传·····························································96.3.3路演营销··································································96.3.4现场营销···································································96.3.5公关营销···············································
8、··················96.4促销策略·······
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