2018年6月大学英语四六级辅导讲义

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1、2018年6月大学英语四六级直播辅导讲义一、ListeningComprehension：权威真题：长对话：Questions1to4arebasedontheconversationyouhavejustheard.1.A)Projectorganizer.B)Publicrelationsofficer.C)MarketingmanagerD)Marketresearchconsultant.2.A)Quantitativeadvertisingresearch.B)Questionnairedesign.C)Researchmethodology

2、.D)Interviewertraining.3.A)Theyareintensivestudiesofpeople’sspendinghabits.B)Theyexaminerelationsbetweenproducersandcustomers.C)Theylookfornewandeffectivewaystopromoteproducts.D)Theystudytrendsorcustomersatisfactionoveralongperiod.4.A)Thelackofpromotionopportunity.B)Checkingchar

3、tsandtables.C)Designingquestionnaires.D)Thepersistentintensity.听力原文：ConversationOneM:（1）SohowlonghaveyoubeenaMarketResearchConsultant?W:Well,Istartedstraightafterfinishinguniversity.M:Didyoustudymarketresearch?W:Yeah,anditreallyhelpedmetogetintotheindustry,butIhavetosaythatit’sm

4、oreimportanttogetexperienceindifferenttypesofmarketresearchtofindoutexactlywhatyou’reinterestedin.M:Sowhatareyouinterestedin?W:Well,（2）atthemoment,Ispecializeinquantitativeadvertisingresearch,whichmeansthatIdotwotypesofprojects.（3）Trackersareongoingprojectsthatlookattrendsorcust

5、omersatisfactionoveralongperiodoftime.Theonlyproblemwithtrackersisthatittakesupalotofyourtime.Butyoudobuildupagoodrelationshipwiththeclient.Ialsodoacoupleofad-hocjobswhicharemuchshorterprojects.27M:Whatexactlydoyoumeanbyad-hocjobs?W:It’sbasicallywhencompaniesneedquickanswerstoth

6、eirquestionsabouttheirconsumers’habits.Theyjustaskforonequestionnairetobesentoutforexample,sothetimeyouspendonanad-hocprojecttendstobefairlyshort.M:Whichdoyouprefer,trackersorad-hoc?W:IlikedoingbothandinfactIneedtodobothatthesametimetokeepmefromgoingcrazy.Ineedthevariety.M:Canyo

7、ujustexplainwhatprocessyougothroughwithanewclient?W:Well,togetherwedecideonthemethodologyandtheobjectivesoftheresearch.Ithendesignaquestionnaire.Oncetheinterviewershavebeenbriefed,Isendtheclientascheduleandthentheygetbacktomewithdeadlines.Oncethefinalchartsandtablesareready,Ihav

8、etocheckthemandorganizeapresentation.M:Hmm,onel