[精选]Mashups(混合式服务).pptx

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1、Enterprise2.0fortheEnterprise:SettingtheFoundationforSuccessAnOracleWhitePaperUpdatedAugust2007.ExecutiveOverviewCollaborativeWeb2.0technologiesenableenterprisestofosteremployee’scriticalthinkingandcreativitywhileprovidingaplatformtocapitalizeontheirinnov

2、ationsforproductandprocessimprovement.WhatisWeb2.0Thebusinessrevolutioninthecomputerindustrycausedbycausedbythemovetotheinternetasplatform,andanattempttounderstandtherulesforsuccessonthatnewplatform.Chiefamongthoserulesisthis:Buildapplicationsthatharnessne

3、tworkeffectsthatgetbetterthemorepeopleusethem.O’Reilly,Tim,”WhatisWeb2.0,”Web2.0terminologyBlogsWikisMashups(混合式服務)TaggingSocialNetworkingBlogsAsofJuly2007,Technorati,ablogsearchengine,iscurrentlytracking92.3millionblogsandmorethan250millionpiecesoftaggeds

4、ocialmedia.Everyday,therearemorethan175,000newblogs.Bloggersregularlyupdatetheirpoststothetuneof1.6milliondaily,ormorethan18updatespersecond.--TechnoratiWikisOneofthebest-knownwikisisWikipedia,anonlineencyclopediathathasapproximately7.8millionarticlesin253

5、languages,whicharewrittencollaborativelybyvolunteersaroundtheworldandcanbeeditedbyanyonewhohasaccesstotheinternet.--WikipediaMashups(混合式網路服務)Combiningmorethanonecomplementarydata-sourcetocreateacompletelynewserviceisconsideredamashup.Typically,thecontentus

6、edinmashupsissourcedthroughathirdpartyviaapublicinterfaceorAPI.TaggingTaggingisasimpleyetpowerfulwaytoembracethepowerofnetworkeffects.Taggingenablesthecreatorofthecontentitemaswellasthereadertoclassifyandcategorizecontentusingkeywordsthatarerelevantandusef

7、ultothem.SocialNetworkingSocialnetworkingsitesarecommunitiesforpeoplewhoshareinterestsandactivities,orwhowanttoexploretheinterestsandactivitiesofothers.Userscancreateaprofileforthemselvesandbecome“friend”withotherusers.TraditionalwayofenablinginnovationLac

8、kofkeypathwaystoexpressinnovationsLimitingvisionarythinkingtotheexecutivelevelKnowledgeembeddedwithindividualsCompanyexamples—EmpoweringemployeestoinnovateImprovingproductsandprocessesatToyotaCultivatingnewbu