英语六级模拟训练题一(附答案及解析).docx

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1、英语六级模拟训练题一(附答案及解析)ModelTest1PartⅠWritingDirections:Forthispart,youareallowed30minutestowriteashortessayentitledToCurbSpending?Youshouldwriteatleast150wordsfollowingtheoutlinegivenbelow:1.如今很多年夜教死费钱年夜脚年夜足2.有人以为社会全体死死水仄普及了，年夜教死费钱多一些无可非议3.您的瞧法PartⅡReadingComprehension(SkimmingandSca

2、nning)HowMarketersTargetKidsKidsrepresentanimportantdemographictomarketersbecausetheyhavetheirownpurchasingpower,theyinfluencetheirparents’buyingdecisionsandtheyaretheadultconsumersofthefuture.Industryspendingonadvertisingtochildrenhasexplodedinthepastdecade,increasingfromamere$1

3、00millionin1990tomorethan$2billionin2000.Parentstodayarewillingtobuymorefortheirkidsbecausetrendssuchassmallerfamilysize,dualincomesandpostponingchildrenuntillaterinlifemeanthatfamilieshavemoredisposableincome.Aswell,guiltcanplayaroleinspendingdecisionsastime-stressedparentssubst

4、itutematerialgoodsfortimespentwiththeirkids.Herearesomeofthestrategiesmarketersemploytotargetkids:Pester（胶葛）PowerToday’skidshavemoreautonomyanddecision-makingpowerwithinthefamilythaninpreviousgenerations,soitfollowsthatkidsarevocalaboutwhattheywanttheirparentstobuy.“Pesterpower”r

5、eferstochildren’sabilitytonagtheirparentsintopurchasingitemstheymaynototherwisebuy.Marketingtochildrenisallaboutcreatingpesterpower,becauseadvertisersknowwhatapowerfulforceitcanbe.Accordingtothe2001marketingindustrybookKidfluence,pesteringornaggingcanbedividedintotwocategories—“p

6、ersistence”and“importance.”Persistencenagging(aplea,thatisrepeatedoverandoveragain)isnotaseffectiveasthemoresophisticated“importancenagging.”Thislattermethodappealstoparents’desiretoprovidethebestfortheirchildren,andplaysonanyguilttheymayhaveaboutnothavingenoughtimefortheirkids.T

7、heMarriageofPsychologyandMarketingToeffectivelymarkettochildren,advertisersneedtoknowwhatmakeskidstick.Withthehelpofwell-paidresearchersandpsychologists,advertisersnowhaveaccesstoin-depthknowledgeaboutchildren’sdevelopmental,emotionalandsocialneedsatdifferentages.Usingresearchtha

8、tanalyzeschildren’sbehaviour,fantasylive