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MakingYourGrassGreener
Kermitthefrogshouldloveit.Everybodywantstobegreen.Nowitstherea
2、l-estateindustry,outtosaveenergy,savetheplanetandsavemoneyfortheirclients.Withonlyalittleeffort,youcanfindgreenbrokers,greenhomes,greencontractors,evengreenmortgages.Topthatoffwithgreentaxcreditsandyou,too,mightacquireatint.
CommercefollowstheZeitgeist.Somegreeniesare
3、movedbyconscience,othersbyfearsofrisingenergycosts.Innumbers,theyrestillanichemarket,buttheirinfluenceispushingintothemainstream.Hereswherethegreengrassgrows:
Real-estatefirms.Whathappenswhentheygogreen?First,theyadvertiseaspro-planet,toattractlike-mindedclientsandsta
4、ndoutfromthecrowd.Second,theyreuponyourissues:howtocutenergybills,findtaxbreaksorstategrantsforgreenremodeling,qualifyforagreenmortgage(moreonthisbelow)andconnectwithsympatheticarchitectsandcontractors.Theresevenanewdesignation-EcoBroker-foragentsandbrokerswhotakespec
5、ialonlinecoursesinenvironmentalandenergyissues.Sofar,nearly250peoplehavequalifiedin38states,theDistrictofColumbiaandpartsofCanada(listingsatecobroker.com).Some500moreareinthepipeline.Ifenergypriceskeeprising,youllseeastampede.
Ecobuilders.Variouslabelingprogramsexistf
6、ornewhousesbuiltwithenergysavingsinmind:EnergyStarHome,BuiltGreen,BuildItGreenandsoon.Toqualify,theyhavetobemoreefficientthanhomesbuilttoordinarybuildingcodes,Youcanexpecttightconstruction,superiorinsulation,advancedheatingandcoolingequipment,high-performancewindows,g
7、oodventilationand-forthosewhogofurther--recycledcomponentsandbuildingmaterialscontainingfewerchemicalsandlessglue.Morethan10percentofnewhomeslastyearwerelabeledEnergyStar,saysSteveBaden,headoftheResidentialEnergyServicesNetwork(RESNET).Andtheyrenotjusthigh-end.JohnBel
8、dock,EcoBrokersCEO,saysthatgreenresidentialbuildingnowteachesalmosteverypricerange.
Existinghomesaregettinggreener,too.Tohel
