资源描述：
《【模板】毕业论文封皮目录摘要等.doc》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、吉林华桥外国语学院本科毕业论文（2007级）姓名：XXX学号：0201070101院系：英语学院专业：英语（教育方向）指导教师：XXX二〇一一年六月小二TimesNewRoman，居中，加粗TheImportanceofPublicRelationsinMarketing空一行公共关系在市场营销中的重要性黑体三号，居中，加粗，位于本页上四分之一处姓名：XXX院系：英语学院专业：英语（教育方向）指导教师：XXX吉林华桥外国语学院JilinHuaqiaoForeignLanguagesInstitu
2、te空一行TimesNewRoman小四号空一行TimesNewRoman小二号，加粗，居中Abstract每段开头空4个字母Thelong-believedtheory“Makeabettermousetrapandtheworldwillbeatapathtoyourdoor.”doesnotworkaswellasbefore.Today’smarketcompetitionisacombinationoftheattentioncompetition,thecompetitionofre
3、lations,theconsumerloyaltycompetition,thewillofthepeoplecompetition,andthepropagandacompetition.Tosurviveandsucceedintheseverelycompetitivemarket,corporationsmusttrytoobtainattention,interest,understanding,andsupportofthepublic,andpublicrelationscome
4、stobethemagictool.However,manycorporationshaven'trecognizedthepowerofpublicrelations.HongKongbusinessmanBarryC.Cheungnotes,"Chinalacksskillsinpublicrelationsgenerallyandcrisismanagementspecifically,thathurtsthem.”China’songoingtrade-relatedfrictionwi
5、thforeigncountriesdemonstrateshisopinionandithighlightstheneedforabetterpublicrelationseffortonthepartoftheChinesecorporations.Thearticleiswrittentodrawattentiontopublicrelationsinthecauseofmarketingthroughanalyzingtheinfluenceofpublicrelationsoncorp
6、orationsinmarketing.Thisthesisfallsinto5parts.Thefirstpartmakesashortdescriptionaboutthepresentstateofthepublicrelationsintheworld.Thesecondpartmakesanintroductionofmarketingtermsincludingpublicrelations,marketing,marketingmix,andpromotionalmix.Theth
7、irdandfourthpartsmakeadetailedanalysisontherelationshipbetweenpublicrelationsandmarketingandhowpublicrelationsinfluencecorporationsinmarketing.Finally,thearticlereemphasizestheimportanceofpublicrelationstocorporationsandcallsoncorporationstopayattent
8、iontobuildingpublicrelationsinmarketing.空一行KeyWords:marketing;marketingmix;publicrelations;thepublicTimesNewRoman小四号，加粗TimesNewRoman小四号，中间用分号隔开黑体三号居中，加粗，字间空１格空一行摘要正文宋体小四号空一行摘要每段开头空２格曾经经久不衰的理论“酒香不怕巷子深”如今已不再经典。当今的市场竞争是一种注意力的竞争、关系的竞争、消费者忠实度的竞争、人心的竞争以及宣传
