2016湖北成人学位英语考试真题及答案2.doc

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1、湖北成人学位英语考试真题及答案【PartII】　　PartIIReadingComprehension（40points）　　Directions:inthispartThereare4passagesfollowedbyquestionsorunfinishedstatements,eachwithfoursuggestedanswersmarkedA,B,CandD.Choosetheoneyouthinkisthebestanswer,thenmarkthecorrespondingletterintheAnswerSheetOnewithasinglelinethroughthe

2、center.　　Passage1　　Questions21to25arebasedonthefollowingpassage:　　Advertisementcanbethoughtof"asthemeansofmakingknowninordertobuyorsellgoodsorservices".Advertisementaimstoincreasepeople'sawarenessandarouseinterest.Ittriestoinformandtopersuade.Themediaareallusedtospreadthemessage.Thepressoffersafa

3、irlycheapmethod,andmagazinesareusedtoreachspecialsectionsofthemarket.Thecinemaandcommercialradioareusefulforlocalmarket.Television,althoughmoreexpensive,canbeveryeffective.Publicnoticesarefairlycheapandmorepermanentintheirpowerofattraction.　　Otherwaysofincreasingconsumerinterestarethroughexhibiti

4、onsandtradefairsaswellasdirectmailadvertisement.Therecanbenodoubtthatthegrowthinadvertisementisoneofthemoststrikingfeaturesofthewesternworldinthiscentury.Manybusinessessuchasthosehandlingfrozenfoods,liquor,tobaccoandmedicineshavebeenbuiltuplargelybyadvertisement.　　Wemightaskwhetherthecostofadvert

5、isementispaidforbytheproducerorbythecustomer.Sinceadvertisementformspartofthecostofproduction,whichhastobecoveredbythesellingprice,itisclearthatitisthecustomerwhopaysforadvertisement.However,iflargescaleadvertisementleadstoincreaseddemand,productioncostsarereduced,andthecustomerpaysless.　　Itisdif

6、ficulttomeasureexactlytheinfluenceofadvertisementonsales.Whenthemarketisgrowing,advertisementhelpstoincreasedemand.Whenthemarketisshrinking,advertisementmaypreventabiggerfallinsalesthanwouldoccurwithoutitssupport.Whatisclearisthatbusinesseswouldnotpaylargesumsforadvertisementiftheywerenotconvince

7、dofitsvaluetothem.　　21.Advertisementisoftenusedto（　　）。　　A.deceivecustomers　　B.increaseproduction　　C.arousesuspicion　　D.pushthesale　　22.Theword"media"（inthefirstparagraph）includes（　　）。　　A.thepress　　B.television　　C.radio