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1、KFCKFCcompanybelongstotheworld'slargestcateringgroup,withmorethanonehundredcountriesincludingdistributioninthearea,andnearlythreethousandchain.YumsglobalfoodgroupKFCrestaurantsPizzahutTacoBellGrouporganizationalchart组织结构肯德基在中国所开店数销售规模差异化战略KFCinChina'sdevelopmentexperienceKFCafterye
2、arsofexploration,effectivelyusethelocalizationstrategytoovercometheeconomic,management,andsysteminChinameetvariousobstacles,andavoidthewaterandtheculturaldifferences,establishedtomeettheconsumerdemandasthecoreofmarketingstrategyinChina.肯德基经过多年的探索，有效地利用本土化战略，以克服经济，管理和制度在中国满足各种障碍，并避免
3、了水与文化的差异，建立以满足消费者需求为营销战略在中国的核心。1,talentlocalizationtraining,promotionanduseoflocaltalent,givefullplaytoitsfamiliarwiththecharacteristicofthepolicyenvironmentandmarketadvantage.Currentlyhas16marketinChinainthegeneralmanagerofeightwiththemainland.Theseniormanagementpersonneldirectlyi
4、nchargeofrestaurantoperationssuchas"operationsmanager","manager"and"therestaurantmanager",allthelocalization.人才本土化培训，推广和使用本地人才，充分发挥其熟悉政策环境和市场优势的特点。目前有16个在中国市场的八个与大陆总经理。高级管理人员直接负责餐厅营运，如“业务经理”，“经理”和“餐厅经理”，全部本土化。2,qualityofservicestandardization.Emphasizetheserviceistheextensionofprod
5、uctquality,attentiontomakecustomerfeeltheenthusiasmofthewaiterpoliteandconsiderateservices,andbyKFCrespectfullyexperiencethefeeling.Whethertohaveasmileserviceconsciousnessasahiredemployeesimportantexaminationcontent,andthenewemployeesarenearly200hoursoftraining,toensurethatemployee
6、shaveahighlevelofserviceconsciousnessandserviceskills.服务标准化质量。强调服务是产品质量，重视让顾客感受到服务员礼貌和周到服务的积极性，并通过肯德基方面充分体验到的感觉的延伸。是否有一个微笑的服务意识作为录用员工的重要考核内容，与新员工近200小时的培训，以确保员工具备的服务意识和服务技能高的水平。3,repastenvironmentstandardization.Emphasisoncleanandelegantdiningenvironmentistheembodimentofthebrandval
7、ue,onaregularbasistotherestauranttodecorateandtherenewaloftheequipmentandfacilities,tofullyenjoydiningserviceandfood,andfeelthevalue.Hasclearelaborationtothecleanenvironmentmaintenancestandardsandspecifications,suchastoiletsanitation,cleanthe,whatitems,howlongwillittakewhatdegreequ
8、alified,andwhoisgoingtoche
