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1、……………………………………………………………最新资料推荐…………………………………………………Analysisofcollegestudentsconsumerpsychology andconsumerbehavior[PaperKeywords]consumerbehaviorofcollegestudentspurchasing power ofconsumer psychology [Abstract]theeducationalexperienceofcollegestudentsandthec
2、ampus environmentinwhichthespecial,makesthemaratherspecial community, consumer groups,fromcollegestudentsthrough thestatusandcharacteristicsofconsumercharacteristics andconsumer psychologyto start,summedup theimpactcollegestudentsspendingfourfactors, andmake
3、aconclusion. ﻭﻪConsumerpsychology istheobject ofconsumerspendingwithitsownobjectiveandsubjectiveconsumerdemandforacomprehensiveresponse fromthe processofunderstandingconsumerpsychologythroughthewill of theemotionaldevelopmentprocess untiltheprocessis aconsum
4、er purchase decision—making13/13……………………………………………………………最新资料推荐…………………………………………………process。Consumerpsychology toalargeextentreflectsthepurchasingdecisionsplayadecisiveroleintheir owncharacteristics,suchasculture, education,psychology,etc。,asa specialgroupofcoll
5、egestudentstheeducationalexperienceandcampus environmentinwhichthespecial,makesthemacommunityratherspecialconsumer groups,producedwithother consumersindifferent consumerdemand,with morespecificconsumerpsychologyandconsumer behavior showspecial。 ﻭﻪ First,coll
6、egestudentsandCharacteristics ofConsumption (AConsumerAnalysis ofcollegestudentsFromtheconsumerlevel,thedatashowthatin2006about74。3percent ofcollegestudents aboutstudent averagemonthly consumption of 400 yuan, while 11。2%ofthe studentsmonthlyconsumptionof 20
7、0yuan, 600yuan accounted for10.5 %Atthe sametime, a surveydata showthat college studentsonthelevelof consumptionintheeconomy there isahugegap,suchasWuhan, a13/13……………………………………………………………最新资料推荐…………………………………………………middle—aged collegestudentsreachthehighestconsump
8、tionof18,500yuan,while the lowestannualconsumptionisonly2,100 yuan。 monthofcollegestudents food expenditureof230yuan,and theaverage monthly livingexpenses(480yuanratewas 47。9%, whichcanberegarde