夕阳红养老院商业计划书.docx

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1、夕阳红养老院商业计划书夕阳红养老院商业计划书小组成员：童璐萍、王玉兰、麻程瑜目录目录.....................................................................1摘要...................................................................2一、调查的基本情况...................................................2二、松阳县养老服务机构状况..........

2、..................................2三、福利服务机构的老年人状况..........................................3第一章夕阳红养老院基本情况...........................................41.1养老院发展前景....................................................41.2养老院概况..............................................

3、..........41.3养老院优势........................................................4第二章夕阳红养老院的市场分析.........................................52.1养老院行业情况....................................................53.2养老院的需求情况..................................................6第三章养老院的营销

4、策略...............................................74.1经营理念..........................................................75.2规范服务..........................................................76.3客户定位..........................................................77.4促销方式...........

5、...............................................7第四章夕阳红养老院管理与人员计划.....................................78.4人员培训..........................................................99.5人员绩效考核方法.................................................1010.6薪酬奖惩制度..........................

6、...........................15第五章风险分析与规避对策............................................1611.1风险分析.........................................................1612.2风险应对.........................................................17（1）硬件问题......................................

7、................17（2）、从相关案件反映养老机构在经营管理中应注意的问题.................17第六章财务分析.................................1813.1销售收入明细表...................................................1814.2成本费用明细表...................................................1815.3薪金水平明细表.....................

8、........19第七章总论.................................20摘要随着我国人口老龄化程度的加剧，养老已成为一个急需解决的问题。丽水市古市镇人口老龄化程度随年增高高，养老问题更是不容忽视。而随着社会的发展，家庭规模的缩小，城市生活、工