新编剑桥商务英语unit-9讲课教案.ppt

《新编剑桥商务英语unit-9讲课教案.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、新编剑桥商务英语unit-9Reading:What’sthatsmell?1.Whatisyourfavoritebrandof…?•coffee?•soap?•clothes?Tellyourpartnerandexplainwhyyouchoosethatparticularbrand.Isyourchoiceproductorservicebecauseofitssmell?2.Readthefollowingarticleandwriteinthecorrectletter,A-G,forthemissingphr

2、ases.What’sthatsmell?DavidVanEppsopenshisbriefcaseandtouchesseveralofthe72bottlesinside.‘Here’soneyou’lllike,’hesays,takingthetopoffone.Hedipsapaperstripinsideandwavesitunderhisnose,breathingindeeply.Itsmellofsugarandbutterlikethe‘sugarcookies’(1)________.Italsomak

3、eshimthinkofmoney:sugarcookiesisonlyoneof1,480fragrancessoldbyVanEpps’companyScentAirTechnologiesandusedtoimprovebrandidentity.Fragranceisasmuchamarketingtoolthesedaysasalogo,asloganorajingle.Sonyputsitscustomers‘inthemood’forbuyinginitsstoreswiththesmellofvanillaa

4、ndmandarin.AtsomeDoubletreeHotelsguests(2)_____.AndProctorandGamblehasexperimentedwithScentAirscentstoattractshopperstodisplaysinstores,saysVanEpps.‘What’sbetterthanhavingabrandpeoplewanttousebecauseoffragrance?’A.wheretheodourofwaffle-coneswerereleasedintotheairto

5、encouragevisitorstoanout-of-the-wayicecreamshopB.thathisgrandmotherusedtomakeC.whichtypicallyincludesmorethansixsmellsD.whoserecently-introducedcellphonekeypadwaslavender-scentedE.whenitbegantwelveyearsagoF.whysomanycompaniesarenowassociatingbrandswithascentG.whowa

6、lkaroundreceptionwillgetawhiffofachocolatechipcookieScentAirfirststartedputtingthatattitudeintobottles(3)___________.ScentAirwillchangeasmuchas&25,000tocreateacustomblend,(4)______.Thisyearturnoverhasquadrupledasmoremarketersusescentstodistinguishtheirbrands.Onceac

7、lientselectsascent,ScentAirputstheliquidaromainacartridgethatfitsinsideadevicewithafanwhichpushesthesmellintotheair.Youcontrolthestrengthwithadial.Monthlyrefillsare&100perdevice.Somecompanieswanttomakeshopperswaitaroundlongerinthehopetheywillspotsomethingtobuy.Itse

8、emstohaveworkedattheHardRockHotelinOrlando,(5)________.Salesjumped45%inthefirstsixmonthsafteraScentAirdevicewasinstalled.WestinHotelsandResortsco