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1、精品好文档，推荐学习交流一、明星代言问题
OntheCelebritySpokesperson
Currently,wecouldhardlyliveasingledaywithoutseeingacelebrityspokespersonpromotingaproductorasocialcampaignonTV,netorothermedia.Thisisanintenselypopulartrendthatwecannotfailtonotice.
Thereisnodoubtthatthec
2、elebrityspokespeoplecouldboostthesaleofaproduct.Ahostofcelebrityspokespersons,however,haveemergedasthemarketingtoolofsomecompanies,evencompaniesproducingandsellingfakeandinferioritems.Thiskindofbehaviorhasproducednegativeimpactsonconsumersandwholesocie
3、ty,whichshouldbeseverelycriticizedandpenalized.Ofcourse,asisknowntoall,everythinghasbothbrightanddarksides.Somestars’endorsementofsocialactivitiesandpubliccampaignsraisespublicawareness,givingrisetochangesinpublicbehavior.Inthiscase,theyserveaspositive
4、rolemodelsofthegeneralpublic.Tonameonlyonecase:PuCX,ahouseholdfigure,actingasthecelebrityspokesmanoftheChinaAIDSFoundation,contributesgreatlytothecauseofAIDSpreventionandcureinChina.
二、关于选秀节目
Overthepastcoupleofyears,avarietyoftalentshowshaveemergedon
5、TVchannelsacrossthenation,fromSuperGirlstoHappyBoysandsoforth.Thistypeofentertainmentprogramisintenselypopular,especiallyamongyoungadultsandhasproducedprofoundimpactsontheirstudiesandlife.
Thereareacoupleofreasonsbehindthetide.Tostartwith,youngfolksnee
6、drolemodelstolearnfrom.Somanyofthemarecrazyforcontestantsparticipatingintheseprograms.ThisgivesrisetotheincreasingemergenceoftheseshowsbecauseTVnetworksnaturallyneedtocatertoyoungaudiences.Plus,thankstoeconomicandpoliticalreformscarriedoutbythegovernme
7、nt,thiscropofyounggenerationhavemorefreedomanddesiretoexpressandshowcasethemselves.Therefore,agrowingnumberofyoungpeopledesiretogetinvolvedintheseshows.
Thisisadivisivetopic.Onmypersonallevel,thetalentshowisasuperbmeansofrelaxingandamusingandcanhugelyr
8、elieveourstrains.Ascollegestudents,however,wecouldnotaffordtoindulgeinthemandshouldbeawareoftheutmostimportanceofstudies.
三、食品安全问题
OntheFoodSecurity
Overthepastcoupleofyears,severalcasesofthefoodscandalhavebeendisclosedonvariousmedia.T
