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1、OURBRANDBOOKWELCOMETOTHEHOMEOFirresistibleCOFFEEOURBRANDBOOKCONTENTSOURHISTORYANDVISIONOURCUSTOMERPROMISEREASONSTOBELIEVEOURCUSTOMERPROMISEOURTEAMPURPOSEOURTEAMVALUESOurAVERYHISTORYwarmANDVISIONWhereitallbeganWELCOMEWe’vecomealongwayOurvisionCostabrandsummaryWelcome
2、toourGlobalCostaBrandBook.ThisbookisdesignedtocapturewhatmakestheCostabrandspecialandhelpyoutounderstandourbrandasyoujoinusonourexcitingjourney.WHEREITALLBEGANBackin1971inSouthLondon,twobrothers,BrunoandSergioCosta,hadadream–tobringtheirpassionforirresistiblecoffeet
3、othecapital.Whatstartedasawholesalebusiness,roastingover40differentcoffeeblendsinNewportStreet,London,soonbecamemore.In1978,thebrothersdecidedthatOXFORDSHOREDITCHthey’dliketosharetheirpassionwithCIRCUSthepeopleofLondon,invitingthemENJOYEDCOVENTGARDENtobecomepartofth
4、eCostafamily.SothefirsteverCostaCoffeeshopwasHILLEVERYWHERESTEVERYCUPbornonVauxhallBridgeRoad,rightintheheartofLondon.NOTTINGPAULSCAREFULLYSOHOThismeantcustomerscouldenjoytheHANDCRAFTEDbrothers’irresistiblecoffeeinawarmandinvitingplace,whilstexperiencingHYDEthegenui
5、necommunityspiritthatAttheheartoftheCostabrothers’PARKWATERLOOsurroundscoffeeculture.AndsothedreamwasatrulydeliciousblendCostamagicbegan.ofcoffeemadewithacombinationofslowroastArabicaandRobustacoffeebeans.Thebrothers’favouritecoffeewascalledMochaItaliaTM.AKNIGHTSBRI
6、DGEsmooth,round,butrichtaste,theMochaItaliaallourbeansareTMblendbecameacloselyguardedsecret.slowroastedinWESTMINSTERTheysaygreatbeansgotoParadise,SERVINGYOUCOFFEESINCE1971andsince1986,that’swhereCosta’slondonKENSINGTONROASTERYMochaItaliaTMblendhasbeenslowroasted,ato
7、urownroasteryinOldOLDPARADISESTParadiseStreet,Lambeth,London.CHELSEAOVALLONDONSE11WE’VECOMEALONGWAYINTHELAST40YEARSOurirresistiblecoffeeisnowservedinover3,000Costastoresrightacrosstheglobe,withmoreopeningeveryweek.We’vealsobecomethefirstcoffeeshopbrandtoembraceinnov
8、ativewaystodeliverourcoffeetoplaceswheretheresimplyisn’troomforafullbarista-servedCosta.Wenowhaveover3,500CostaExpressmachinesservingirres
