新编剑桥商务英语unit-9ppt课件.ppt

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1、Module9.Contents9.1branding9.2gettingthrough.9.1BrandingReading:What’sthatsmell?Speaking:DiscussingbrandingGrammar:RelativeclausesReading:Chineseluxuryobsession4123.Reading:What’sthatsmell?1.Whatisyourfavoritebrandof…?•coffee?•soap?•clothes?Tellyourpartnerandexplainwhyyouchoosethatparticularbrand.Is

2、yourchoiceproductorservicebecauseofitssmell?.2.Readthefollowingarticleandwriteinthecorrectletter,A-G,forthemissingphrases..ReadingTranslationScanthetextCompletethearticlewiththephrasesUnderlineanysmellExamplesofhowcompanieshaveusedthesesmellsSynonymsforthewordsmellTextstudytitle.句子翻译：A-GA.wheretheod

3、ourofwaffle-coneswerereleasedintotheairtoencouragevisitorstoanout-of-the-wayicecreamshop在那里，锥形华夫卷筒的香气弥漫在空气中，使游客的脚步不由自主的走向一家地点偏僻的冰激凌店B.thathisgrandmotherusedtomakeC.whichtypicallyincludesmorethansixsmells.D.whoserecently-introducedcellphonekeypadwaslavender-scented它最近推出的手机键盘散发出薰衣草香味E.whenitbegantwelv

4、eyearsagoF.whysomanycompaniesarenowassociatingbrandswithascent为什么现在有如此多的公司热衷于将品牌与某种香气联系G.whowalkaroundreceptionwillgetawhiffofachocolatechipcookie走在前台四周的人会闻到芬芳空气公司生产的巧克力碎饼香味.LanguagepointsWhatisthatsmell?那是什么味道？闻香而动香气与品牌.Para1VanEpps范艾普Bree.VanDeCamp_布里范德坎普.Briefcase手提箱Take…off将

5、…取走Strip条状物，paperstrip纸条Smellof…Sugarandbutter带有黄油味道的香甜气息Fragrance芳香，花香ScentAir芬芳空气ThescentofawomanBrandidentity品牌识别.Para2Jingle广告歌InthemoodVanillaandmandarin香草-柑橘味MandarinLanguage普通话Mandarinduck鸳鸯MandarinOrange橘子Getawhiffof…Whatisbetterthanhavingabrandpeoplewanttousebecauseoffragrance?还有什么比用香味增加品牌吸

6、引力更为巧妙的方法呢？.FragranceasamarketingtoolSonyDoubletreeHotelProctorandGamble.Para3Custom定制的Quadruple成为四倍的Para4Liquidaroma芳香剂Cartridge芯式容器，套筒Dial调节控制器Refill重新装满Out-of-the-way偏僻的，不为人知的.Para6Smellhasagreaterimpactonpurchasingthaneverythingelsecombined.Ifsomethingsmellsgood,theproductisperceivedasgood.气味对于购

7、买欲望的影响比所有其他影响因素结合起来影响都打。一个产品如果闻起来舒服，人们就会认为他是好产品.UnderlineanysmellSugarandbutter带有黄油味道的香甜气息Vanillaandmandarin香草-柑橘味WhiteteaLavendercherry.ExamplesofhowcompanieshaveusedthesesmellsPara2:instorestoputcus