商务专业英语试卷及答案.doc

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1、ⅠTrueorFalseQuestions.(1pointeach,25pointstotal)1.Organizationcanbecategorizedbyactivity,namely,basedonturnover,assets,numberofemployees.2.Theaimoforganizationsistogenerateoutputswhichhaveagreatervaluethanthelaborusedup.F3.Objectivesmustbequantifiableandspecific.4.Crisismanagementde

2、scribeshowthemanagersprepareforandreacttoasuddenchange.5.Soletraderisanindividualwhoownsthebusiness.6.Workerco-operativesetuptobenefitconsumers.7.PublicsectororganizationsareownedordirectedbytheGovernment.8.TheoryYmanagersseemtobelievethatemployeesarelazy,donotwanttowork,havetobecon

3、trolledandmonitored.9.PrivatelimitedcompaniesmuststatetheextenttowhichtheycomplywiththeCadburyCodesofBestPracticeintheirannualreport.10.Theissuedsharecapitalcannotbegreaterthantheauthorized.11.BisanassociatecompanyofAifAhasbetween20and50%ofthesharesofB.12.Afranchisorbuystherighttous

4、e/sellaproductorservicetoafranchiseeinreturnforafixedfeeand/orpercentageoftheturnover.13.Mergeroccurswhentwoormorefirmsjointogether,itmightbethroughamergeroratake-over.14.Synergyistheideathatwhentwocompaniesjointogether,overallperformancewillbeworsethanthesumofthetwofirmsindividuall

5、y.15.Microenvironmentarefactorsbeyondtheimmediateenvironmentofthefirm.16.Nichemarketisasmallpartofthemarketwhichmajorproducersareconcernedwith.17.Stagesoftheproductlifecycleincludedevelopment,introduction,growth,maturityanddecline.18.Marketpenetrationattemptstogainagreatershareofane

6、wmarket.19.Focusofpullstrategyisonconsumers,byappealingtoconsumersdirectly.20.Thelessthevalueoftheadvertisingelasticity,thegreatertherelationshipbetweenadvertisinganddemand.F21.Accountsprovidenumerateinformationtohelpdecisionmaking.22.Daytodayfinanceoftheorganization=currentassets+c

7、urrentliabilities23.GDPshowshowmuchhasbeenearnedwithinacountry.24.TheMultiplierisbasedontheideathatoneperson’sspendingisanother’sincome.25.Contribution=revenue–variablecostsTⅡAnswertheFollowingQuestions(5pointseach,30pointstotal)26.Whatarethemainelementsofbusinessplan?27.Whatisamerg

8、er?Andwhymerge?28.W