创业策划书：悠然小屋校园推广方案.doc

《创业策划书：悠然小屋校园推广方案.doc》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、“Carefreecabin”——悠然小居校园推广方案专业：电子商务团队：e路畅想45目录一．团队介绍······················································4（1）关于“e路畅想”··············································4（2）成员分工·····················································4二．选题经过······················································4（1）项目背

2、景·····················································4（2）需求分析·····················································5三．市场分析······················································6（1）总体市场·····················································645（2）细分市场·············································

3、········6（3）竞争对手分析·················································7（4）SWOT分析····················································8四．产品与服务····················································9（1）关于产品·····················································9（2）产品总类··································

4、···················10（3）服务·························································10（4）顾客关系·····················································11（5）销售流程图···················································1245五．项目运营······················································12（1）基本运营·············

5、········································12(2)经营策略·····················································13（3）方案推广·····················································14（4）我们的网站——carefreecabin·································17（5）我们的微博——悠然小居时代···································17（6）盈利模式········

6、·············································17六．财务··························································18（1）前期准备预算·················································18（2）运营中财务预算45···············································23（3）后期预算·····················································

7、24（4）预计现金流量表···············································24(5)盈利能力分析················································25七．客服与服务流程················································25（1）网站客服·····················································25（2）实体店的