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1、VivocompanySWOTanalysis2018电子二班陈章胜4703160027胡沈言4703160023王丁4703160057S优势分析1，brands'ownadvantages(1)theproductlooksbeautiful,vivobrandmobilephonefollowthetrendofthetimes,andconstantlyintroducenewpackagingtoattractmorecustomersandmakecustomersfreshandfresh.01(2)str
2、ongeconomicability,vivobelongstoasubsidiaryofBBKgroup,powerful.(3)technologylead,vivomobilephonetechnologyatthemomentappearstobeinthedomesticfirst-classlevel.(4)theservicedepthofvivomobilephoneisgood,anditisaspecialmobilephonefortheChinesepeoplewhoarecustom-madef
3、ortheuseofmobilephonesinChina.2.enterpriseadvantages(1)strongenterprises,brandawarenessisveryhigh.W劣势分析1.productsmarketshareislow,vivoonlydohigh-endmodels,lowendmarketbasicallydonotconsider,similarcompetitivebrandsandpowerful.02PHOTOFROMPIXABAY1.Althoughvivotechn
4、ologyisinthefirstclasslevelinChina,theoriginaltechnologyisstillnotenough,butitisjustthepaceofthehigh-endmobilephoneinforeigncountries.2.BBKmobilephonename,althoughalongtime,butchangedtovivomobilephonetimeisshorter,thepopularityisnothigh.4.thedemandformobilephonep
5、rice,qualityandservicelevelisraised.3.productsmarketshareislow,vivoonlydohigh-endmodels,lowendmarketbasicallydonotconsider,similarcompetitivebrandsandstrongstrength.O机会分析Atpresent,thereisagreatdemandforsmartphonesinChina,andvivohasagoodreputation.03Businessistheh
6、umanactivityrelatedtomaterialthings.Itisnecessaryforcivilization.1.thecontinuousdevelopmentofscienceandtechnology,theimprovementofpeople'slivingstandardandconsumptionlevel2.thegradualperfectionofthedomesticlawonthemobilephonemarket3.Asignificantincreaseinthespeed
7、ofthesignalnetworkandtheincreaseinthecoverageofthewirelessnetworkT威胁分析.041.thecoretechnologyisnotenoughtomaster,andtheabilityofinnovationislow.2.globalmobilephonebrandsarecompetingfiercely,peopleareflockingtoforeignmobilephonebrandsanddistrustofdomesticbrands.Viv
8、oSWOTanalysisPHOTOFROMVIVOTHANKSFORWATCHING
