2021届高考英语一轮复习课时提能练6 Cultural relics.doc

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1、课时提能练(六)Ⅰ.阅读理解A(2019·贵阳适应性考试)Whentheweather'shot，doyouenjoyaglassofBrad'sDrinkwhilewatchingyourTVmadebyTokyoTelecommunicationsEngineering，andsurfingthewebusingasearchenginecalledBackRub？No？NeitherdoI．That'sbecauseallthesecompanieshavechangedtheirnames.Brad'sDrinkisnowPepsi.ThemouthfulthatwasTokyoTe

2、lecommunicationsEngineeringhasbecome，simply，Sony.AndBackRubisnowknownasGoogle.ThoughImustadmit，theideaofabackmassagedoessoundgoodrightnow!Jokingaside，choosingtherightnameforyourstartupisaseriousmatter.ThinkofthecaseofasmallCanadiancompanycalledResearchInMotion，whoin1998hadjustdevelopedahightechmobi

3、lephonethatcouldsendemails.TheyweretornbetweennameslikeMegaMailandProMail.ThentheysoughtthehelpofconsultingfirmLexicon，whospecializesinbrandnames.Theyhadotherideas.Theybrainstormedwordsconnectedtoenjoymentandfreshness.Someonesaid“strawberry”．Thensomeoneelsesuggested“blackberry”．Lexicon'sbossaddedtw

4、ocapitalletters，andthereyouhaveit：BlackBerrywasborn.Sincethenithassoldover33millionhandsetstocustomersaroundtheworld.WouldithavesoldaswellifitwascalledMegaMail？Whoknows?Recently，BlackBerrysaleshavebeenovertakenbyAndroidphonesandApple'siPhone.Lexicon'sfounderDavidPlaeekisabigfanofsimplebrandnameslik

5、ethoseApplechooses：theiPhone.Theytookahouseholdwordandbyputtingoneletterinfrontofit，itendsupbeinggamechanging.So，forallyouentrepreneurs(企业家)outthere，makesureyouallowtimetodevelopacatchyandmemorablename.Thinkaboutwhatmakesyourcompanydifferent.What'syourUSP(独特卖点)？Maybeyoucanreflectthatinyourname.What

6、aboutyou？Whatwouldyoucallacompanyifyouhadone?【语篇解读】　本文主要讨论了给公司或产品起名字的艺术。1．WhichofthefollowingistheoriginalnameofBlackBerry?8/8A．Brad'sDrink.B．TokyoTelecommunicationsEngineering.C．BackRub.D．MegaMailandProMail.D　[细节理解题。根据第四段第一句“TheyweretornbetweennameslikeMegaMailandProMail”可知，黑莓的原名是MegaMail和ProMail，

7、故选D。]2．WhatisLexicon?A．Aconsultingcompany.B．Ahandsetcompany.C．Adrinkcompany.D．Atelecommunicationcompany.A　[细节理解题。根据第四段第二句“ThentheysoughtthehelpofconsultingfirmLexicon，whospecializesinbrandnames”可知，Lexicon是一