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时间:2020-10-29
《2021届高考英语一轮复习课时提能练6 Cultural relics.doc》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、课时提能练(六)Ⅰ.阅读理解A(2019·贵阳适应性考试)Whentheweather'shot,doyouenjoyaglassofBrad'sDrinkwhilewatchingyourTVmadebyTokyoTelecommunicationsEngineering,andsurfingthewebusingasearchenginecalledBackRub?No?NeitherdoI.That'sbecauseallthesecompanieshavechangedtheirnames.Brad'sDrinkisnowPepsi.ThemouthfulthatwasTokyoTe
2、lecommunicationsEngineeringhasbecome,simply,Sony.AndBackRubisnowknownasGoogle.ThoughImustadmit,theideaofabackmassagedoessoundgoodrightnow!Jokingaside,choosingtherightnameforyourstartupisaseriousmatter.ThinkofthecaseofasmallCanadiancompanycalledResearchInMotion,whoin1998hadjustdevelopedahightechmobi
3、lephonethatcouldsendemails.TheyweretornbetweennameslikeMegaMailandProMail.ThentheysoughtthehelpofconsultingfirmLexicon,whospecializesinbrandnames.Theyhadotherideas.Theybrainstormedwordsconnectedtoenjoymentandfreshness.Someonesaid“strawberry”.Thensomeoneelsesuggested“blackberry”.Lexicon'sbossaddedtw
4、ocapitalletters,andthereyouhaveit:BlackBerrywasborn.Sincethenithassoldover33millionhandsetstocustomersaroundtheworld.WouldithavesoldaswellifitwascalledMegaMail?Whoknows?Recently,BlackBerrysaleshavebeenovertakenbyAndroidphonesandApple'siPhone.Lexicon'sfounderDavidPlaeekisabigfanofsimplebrandnameslik
5、ethoseApplechooses:theiPhone.Theytookahouseholdwordandbyputtingoneletterinfrontofit,itendsupbeinggamechanging.So,forallyouentrepreneurs(企业家)outthere,makesureyouallowtimetodevelopacatchyandmemorablename.Thinkaboutwhatmakesyourcompanydifferent.What'syourUSP(独特卖点)?Maybeyoucanreflectthatinyourname.What
6、aboutyou?Whatwouldyoucallacompanyifyouhadone?【语篇解读】 本文主要讨论了给公司或产品起名字的艺术。1.WhichofthefollowingistheoriginalnameofBlackBerry?8/8A.Brad'sDrink.B.TokyoTelecommunicationsEngineering.C.BackRub.D.MegaMailandProMail.D [细节理解题。根据第四段第一句“TheyweretornbetweennameslikeMegaMailandProMail”可知,黑莓的原名是MegaMail和ProMail,
7、故选D。]2.WhatisLexicon?A.Aconsultingcompany.B.Ahandsetcompany.C.Adrinkcompany.D.Atelecommunicationcompany.A [细节理解题。根据第四段第二句“ThentheysoughtthehelpofconsultingfirmLexicon,whospecializesinbrandnames”可知,Lexicon是一
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