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1、CreatingaCultureofExecutionJFKSpeechtoCongress“Ibelievethatthisnationshouldcommititselftoachievingthegoal,beforethisdecadeisout,oflandingamanonthemoonandreturninghimsafelytotheearth.”JFKATRICEUNIVERSITY“Wechoosetogotothemoon.Wechoosetogotothemooninthisdecadeanddotheothe
2、rthings,notbecausetheyareeasy,butbecausetheyarehard,becausethatgoalwillservetoorganizeandmeasurethebestofourenergiesandskills,becausethatchallengeisonethatwearewillingtoaccept,oneweareunwillingtopostpone,andonewhichweintendtowin…Irealizethatthisis,insomemeasure,anactoff
3、aithandvision,forwedonotknowwhatbenefitsawaitus.ButifIweretosay,myfellowcitizens,thatweshallsendtothemoon,240,000milesawayfromthecontrolstationinHouston,agiantrocketmorethan300feettall,thelengthofthisfootballfield,madeofnewmetalalloys,someofwhichhavenotyetbeeninvented,c
4、apableofstandingheatandstressesseveraltimesmorethanhaveeverbeenexperienced,fittedtogetherwithaprecisionbetterthanthatofthefinestwatch,carryingalltheequipmentneededforpropulsion,guidance,control,communications,foodandsurvival,onanuntriedmission,toanunknowncelestialbody,a
5、ndthenreturneditsafelytoearth,re-enteringatmosphereatspeedsofover25,000milesperhour,causingheatabouthalfthatofthetemperatureofthesunanddoallthis,anddoitright,anddoitfirstbeforethisdecadeisout,thenwemustbebold.”-PresidentJohnF.Kennedy“Upisnotaneasydirection.”TheChallenge
6、:AbilitytoExecute“Leadershipwithoutthedisciplineofexecutionisincompleteandineffective.Withouttheabilitytoexecute,allotherattributesofleadershipbecomehollow”—LarryBossidyChairman,HoneywellInternationalTHEPOWEROFFOCUS01–22–3GoalsAchievedWithExcellence11–204–102–3NumberofG
7、oalsAleaderwhosays“I’vegottenpriorities”doesn’tknowwhatheistalkingabout.Hedoesn’tknowhimselfwhatthemostimportantthingsare.You’vegottohavethesefew,clearlyrealisticgoalsandpriorities…LarryBossidy&RamCharan,Execution:TheDisciplineofGettingThingsDone,NewYork:CrownBusiness,2
8、002OurPartnerWILDLYIMPORTANTimportantadj.1:meaningagreatdeal;havingsignificance,valuewildlyimportantadj.1:ofvi
