创青春公益创业赛项目书.pdf

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1、实用文档2016年“创青春”xxxxx大学大学生创业大赛决赛（公益创业赛）“xxxxx”精品店.目录一、项目概要........................................................-4-1.1项目提出的背景和必要性.......................................-4-1.2主要产品或服务...............................................-4-二、团队简述..................................................

2、......-4-2.1团队名称.....................................................-4-2.2团队宗旨.....................................................-5-2.3团队结构.....................................................-5-2.4团队目标.....................................................-5-三、产品与服务...................

3、...................................-6-3.1产品举例.....................................................-6-3.1.1“人人都是笨小孩”文化衫................................-6-3.1.2“人人都是笨小孩”挂件..................................-7-3.1.3“蓝色行动”手提袋......................................-7-3.2服务.....................

4、....................................-8-3.2.1“星星的孩子”故事集和绘画集............................-8-3.2.2“星儿的私语”主题展....................................-8-3.2.3针对孤独症患儿家庭定制服务.............................-8-四、市场分析........................................................-8-4.1市场状况......................

5、...............................-8-4.2市场优势.....................................................-9-4.2.1前期优势...............................................-9-4.2.2中期优势...............................................-9-4.2.3后期优势...............................................-9-4.3市场发展策略....

6、.............................................-9-五、竞争分析.......................................................-10-5.1竞争优势、劣势描述..........................................-10-5.2竞争策略....................................................-10-六、营销策略...............................................

7、........-11-6.1初期策略....................................................-11-6.2中期策略....................................................-11-;...七、财务分析.......................................................-12-八、风险及应对措施.................................................-13-8.1产品滞销风险