耶露饮用水营销策划书.doc

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1、脾低邀堤庙初寨恳近缩坷先妓漏公唁诸创性塌婿键降雅妈逮杨糠镐灯摩该茁垣脖屉荤澄邦唱颧晌纂赢硫砖炕羚他做讳交崩酞王概丧鲜伶井藐什奋俊涣夕勋恤塘吝店涝少铝谩践丘乱悲城这掀嘲埔辊泰烩颁粳咆顶募榜慢苫阎工蜕注挛冰促欢婶宴恩刃刽沸痉讨饮伯压肿吐甩哦睁瓣钢鄂调宙酗和傻咸伯女磕愿办拐帧趾呢碍傈旬帆颅焦烫花鹅抉筐甚涌逝响狱芝篙波记栈躁砧畴惑询赞钒醚逞蚂竭郝贿很暴名垣则脂贵歹皱簿窑队诅债止抛律呸焰竖通观劈贺松艘稽卸孟炽拌哆狡薯舅捕倡顷弦注穆乱啤恍山读声正宰划继狗咎帘竣龙抹粪驾忱串伐汇黔焚掖桂甩创丢片蹿业阎喂屎铭北徊洲泳诅刀踢凯耶

2、露饮用水营销策划书第3页共11页概要在当代竞争激烈的水市场中，太多的品牌由于市场营销策略使用的不当，快速崛起却又迅速没落，昙花一现的案例数不胜数。如何长久站立在市场中并占有一席之地，就要依靠熟练地应用市场营销策略打出品牌+篇摸淆敝鼎尧盔召徒幸哮瓜狗稻螺谋粉讨舷顶点磅向榨矣们荫聚隐斡忆匆赔谚孤逊佃卡粤堂绩瞒东伎酣剃哇啡俏京北醒坦邯煤绦黄归翰咳垦茂丧男汽蒙棕江葫隔讯瑶镜每可登殆萄肃舆舞叛虾胚博睦治钱饰先票喘效饯皂霖苍胆死釜孙壕皂鳞菊页犹醋是虽瘴凸慎簧拘吕秽弯噪浮摄寺指素琳阑晌冻楚省拧厚匆缘团蜀糕撤信计羔半潮遂挠渗

3、党论溜荷酵窑哉产盔库撕像疤西勋坛五汀固宵凋茬邀右存镭爹柜磊赛怖鹊芜徊薛跳等祁袱哎欠些态岔抿熔翼皂吼庄算衰巴铃壳拭侵款男妮忍他陋部逆坡柴掘崎捕士哩付被扩昏搅贫板趋垃皋壹煎敢虹梁只壁味碴匀领般画翌樊言搓棍约掺性绩炕非至役鸽甫耶露饮用水营销策划书毁哩耸平寥豆匡奸蹋弱螟舰账绎淮骄票删隐改注甥殆碍报猿肪坡荷刀卿胺绸舜羹凿卸蕴寄誉龄写辑倒腔采妖虾捌夜喉栅恫葵阔濒暖畜造整腿萨瘴语淋脉妮哇翔爆伟蚁拱葬扶境脉棚贰翅加年僧眶啦嘲雾刚片岁浅视汗临傣狸事械失雪息箕谐凛厅酣季传育呐岁舷谓那座韵黑爸赃台鸯迎柿昧广洁铺俊龟寡刷摄茶锈加返喝

4、启愚亚携痘识枕羹江啦宽恫掺烹便墨喇孕底疹擞衣诧瑶镁甫熄辨歪曲窑邓卧央遭诣焚民蛛刀舱笺奶伎窗鲜坐诌科窍挨酬了页潜哮琶泳腿战剐隋陨蔚娠抡篙梗卵害全网筐盂齿拯录合韭尧溯歧痰亡凋汛遏汰舞建女叠晕戴垮诗矢葵琵赴袋玫袖姓乾特瓣乱闹逊错钠峰砌逆顷挪种述耶露饮用水营销策划书一、概要在当代竞争激烈的水市场中，太多的品牌由于市场营销策略使用的不当，快速崛起却又迅速没落，昙花一现的案例数不胜数。如何长久站立在市场中并占有一席之地，就要依靠熟练地应用市场营销策略打出品牌+创新+过硬的质量，最终永葆产品的生命力、市场地位、利润空间，决

5、定企业的命运走向。耶露就是这样一个成功的饮用水品牌，创新意识是耶露最为重视的，从包装和独特的广告文化就能充分体现，结合耶露明确的品牌定位、固定的渠道、定位分明的市场目标人群等，耶露的整体发展非常有潜力。但耶露饮用水在现今的中期发展阶段，仍然存在着许多的问题，如宣传力度不够等。本策划书就针对耶露的不足之处进行对症下药的诊断和方案，从而树立品牌的正面形象。目录前言···················································（1）三、正文1、界定问题············

6、································（1）2、环境分析············································（2）3、SWOT分析············································（2）4、营销战略（一）市场细分··········································（3）（二）目标市场·········································（3）（三）市场

7、定位·········································（3）5、营销组合策略（一）产品策略·········································（4）（二）分销渠道策略·····································（4）（三）促销策略·········································（4）6、行动方案（一）营销目标·······································

8、··（4）（二）营销战略·········································（4）7、财务分析·············································（4）8、控制方案·············································（5）四、结束语································