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1、全国大学英语四级考试——试卷PartIWriting(30minute)Directions:Forthispart,youareallowed30minutestowriteashortessayonthetopicofWelcometoourclub.Youshouldwriteatleast120wordsfollowingtheoutlinegivenbellow:注意：此部分试题在答题卡1上。PartIWriting(30minutes)1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。PartIIReadingCompr
2、ehension(SkimmingandScanning)(15minutes)Directions:Inthispart,youwillhave15minutestogooverthepassagequicklyandanswerthequestionsonAnswerSheet1.Forquestions1-7,markY(forYES)ifthestatementagreeswiththeinformationgiveninthepassage;N(forNO)ifstatementcontradictstheinformationgiveninthepassag
3、e;NG(forNOTGIVEN)iftheinformationisnotgiveninthepassage.Forquestion8-10,completethesentenceswiththeinformationgiveninthepassage.MediaSelectionforAdvertisementsAfterdeterminingthetargetaudienceforaproductorservice,advertisingagenciesmustselecttheappropriatemediafortheadvertisement.Wediscu
4、ssherethemajortypesofmediausedinadvertising.Wefocusourattentiononseventypesofadvertising:television,newspapers,radio,magazines,out-of-home.Internet,anddirectmail.TelevisionTelevisionisanattractivemediumforadvertisingbecauseitdeliversmassaudiencestoadvertisers.Whenyouconsiderthatnearlythr
5、eeoutoffourAmericanshaveseenthegameshowWhoWantstoBeaMillionaire?youcanunderstandthepoweroftelevisiontocommunicatewithalargeaudience.Whenadvertiserscreateabrand,forexample,theywanttoimpressconsumerswiththebrandanditsimage.Televisionprovidesanidealvehicleforthistypeofcommunication.Buttelev
6、isionisanexpensivemedium,andnotalladvertiserscanaffordtouseit.Television'sinfluenceonadvertisingisfourfold.First,narrowcastingmeansthattelevisionchannelsareseenbyanincreasinglynarrowsegmentoftheaudience.TheGolfChannel,forinstance.iswatchedbypeoplewhoplaygolf.HomeandGardenTelevisionisseen
7、bythoseinterestedinhouseholdimprovementprojects.Thus,audiencesaresmallerandmorehomogeneous(具有共同特点的)thantheyhavebeeninthepast.Second,thereisanincreaseinthenumberoftelevisionchannelsavailabletoviewers,andthus,advertisers.Thishasalsoresultedinanincreaseinthesheernumberofadve
