2018届高考人教版英语一轮复习课件选修九-unit-5解析.ppt

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1、选修九Unit5Insideadvertising1.课前自测2.课堂学案词汇接龙1.________(adj.不诚实的)→________(adj.诚实的)→________(n.诚实)2.________(adj.不道德的；邪恶的)→________(adj.道德的)→________(n.道德；美德；品行)3.________(n.消费者；顾客)→________(vt.消耗；吃喝；毁灭)→________(n.消耗；消费)4.________(v.任命；约定；指定)→________(n.约会；任命；职位)→____

2、____(adj.约定的；指定的)5.________(vt.登广告；宣传；告知)→________(n.广告；宣传)→________(n.登广告者；广告客户)6._______(v.促进；提升；促销)→________(n.提升；晋升；促进；促销)→________(n.促进者；发起人；催化剂)课前自测Key:1.dishonest；honest;honesty2.immoral;moral;morality3.consumer;consume;consumption4.appoint;appointment;appoi

3、nted5.advertise;advertisement;advertiser6.promote;promotion;promoter词汇接龙7.________(n.邀请；邀请函；招待；招致)→________(vt.邀请；请求；招致；招待)→________(adj.吸引人的；诱人的)8.________(vt.使发生联系；使联合；结交adj.副的；联合的n.伙伴；同事)→________(n.协会；联系；关联)→________(adj.联合的；相关的)9.________(adj.有价值的；可敬的)→_______

4、_(adj.值得……的；有……价值的n.价值；财富)→________(adj.不值钱的)→________(adj.值得做的；值得花时间的)10.________(vt.告诉；通知vi.检举；告密)→________(n.信息；情报；资料；通知)→________(adj.见闻广博的；提供有用信息的)→________(adj.见多识广的；消息灵通的；有学问的)Key:7.invitation;invite;inviting8.associate;association;associated9.worthy;worth;w

5、orthless;worthwhile10.inform;information;informative;informed词块互译1.把我们变成移动广告________walkingadvertisements2.避免被左右avoid________3.________________identifyyourtarget4.付费给展示广告的媒体paythemediafor________theirads5.使产品融入适应他们的生活makeproducts________theirlives6.唤起我们的良知________o

6、urconscience7.依靠视觉效果________visualeffects8.________________generateemotionalresponses9.________________havenousefor10.________________preventadvertisers(from)promotingimmoralbehaviorKey:1.turnusinto2.beingcontrolled3.识别你的目标4.displaying5.fitinto6.appealto7.relyon8.产

7、生情感反应9.不需要；厌恶10.防止广告商宣传不道德行为句型补全1.____________thetargetgroup,researchersfindoutasmuchaspossibleaboutthoseinthetargetgroup,suchastheirlikesanddislikes,andhowtheproductwouldfitintotheirlives.明确了广告的目标群体后，研究人员就会尽量搜寻这个群体的有关信息，例如他们的好恶，以及如何使产品适合他们的生活。(非谓语动词作状语)2.Televisio

8、nadvertsareexpensive____________.电视广告的制作与播放是非常昂贵的。(be＋adj.＋todo句型)3.However,itwouldbenouse____________onradiosiftheadreliesonvisualeffects.但是如果一则