土鸡蛋营销策划书.pdf

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1、土鸡蛋营销策划书目录一策划摘要...............................................................................2二环境分析.......................................................................2L4dWgz。2.1宏观环境分析（PESTG）.....................................................28SM6U9。2

2、.2竞争环境分析..............................................................4Mx68Is。2.2.1——2013年全国土鸡蛋市场区域划分...................................4yjcPZx。2.2.2五力模型分析：.....................................................4AM4lrI。三SWOT分析.................................

3、.....................................6IbCNKD。3.1优势......................................................................6lK9LlJ。3.1.1品牌优势...........................................................6rL5Jku。3.1.2产品优势：...........................................

4、..............6ayNtl5。3.2劣势：....................................................................7HqNiak。3.3机会：....................................................................78vgyf4。3.4威胁：.................................................................

5、...7DXlG34。四营销战略（STP）................................................错误!未定义书签。MGkLcS。4.1市场细分..................................................................8FJH9mb。4.2目标市场..................................................................8ESp21w。4.3市场定位...

6、...............................................................9Jn5Uqw。4.3.1定位依据...........................................................9VGfsG1。五营销策略......................................................................11SOl8lA。5.1产品策略...................

7、..............................................11g0cwIx。5.2价格策略.................................................................12CFNytZ。5.3渠道策略.................................................错误!未定义书签。WzH5oI。5.3.1策略简介........................................

8、..................14fA7l6h。5.3.2策略选择..........................................................144u6gtt。5.3.3现有渠道分析......................................................14GMaQ9u。5.3.4渠道策略...............