新境界职业英语综合教程2(精华版)unit.ppt

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1、ApproachingWorkplaceWorkplaceCommunicationMiniTextTextGrammarReviewAppliedWritingSyndicateActivitiesTask1Discussthefollowingdiagramswithyourneighborandtellhowsaleshappenineachchannel.ApproachingWorkplaceBackBackThemanufacturersellsitsproductstowholesalers,andthenthewholesalersreselltheprod

2、uctstoretailers,finallytheretailerssellstheproductstoconsumers.Themanufacturersellsitsproductsretailers,andthentheretailersresellthemtoconsumers.Themanufacturersellsitsproductsdirectlytoconsumers.Workinpairsandanswerthefollowingquestions.1.Asaconsumer,whomdoyouusuallybuygoodsfrom?2.Canyouf

3、indoutthedifferencesbetweenthethreedistributionchannels?Task2Iusuallybuygoodsfromtheretailer.DistributionChannel1:Themanufacturersellsitsproductsdirectlytoconsumers.DistributionChannel2:Themanufacturersellsitsproductsretailers,andthentheretailersresellthemtoconsumers.DistributionChannel3:T

4、hemanufacturersellsitsproductstowholesalers,andthenthewholesalersreselltheproductstoretailers,finallytheretailerssellstheproductstoconsumers.Back3.Howdoestheretaileroperateasyouknow?4.Howdoesthewholesaleroperate?5.Ifyouwerethemanufacturer,whichchannelwouldyouliketouse?Why?Task2Iguesstheret

5、ailerpurchasesgoodsfromthemanufacturerandthensellsthemtotheconsumers.Ithinkthewholesalerpurchasesgoodsfromtheproducerandthenresellsthemtotheretailer.BackImaychoosethethirdchannelbecauseitcansavetimeandlabor.WorkplaceCommunicationBackYouwillhearfivestatements.Listentothemcarefullyandmatchea

6、chstatementwiththecorrespondingpicture.Statements12345PicturesbadceBackListentothestatementsagainanddecidewhetherthesesentencesare“Right”or“Wrong”.Ifthereisnotenoughinformationtochoose“Right”or“Wrong”,choose“Notmentioned”.1.Wal-MartisanAmericanretailer,sellinggoodstoconsumersdirectly.a.Rig

7、ht.b.Wrong.c.Notmentioned.2.Asamodernwholesaler,Metroservesaboutonemillionretailersaroundtheworld.a.Right.b.Wrong.c.Notmentioned.Back3.Unileversellsitsproductsdirectlytoconsumers.a.Right.b.Wrong.c.Notmentioned.4.Mostofconsumersbuytheirdailynecessitiesfromretai