德国工业设计大师Dieter-Rams的十条优秀设计准则.doc

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1、德国工业设计大师DieterRams的十条优秀设计准则7BS/T 看了一个片长为75分钟的《工业设计记录片:Objectified2009》，感触颇深。从开始看到第一个显示出商标的品牌便是Braun德国布朗，当时正在说话的便是工业设计大师DieterRams。第二个品牌是Apple，发言人是设计了iMac,iPod和iPhone的JonathanIve。{o{#]fbO% 
0S_Ra+e JonathanIve的设计理念深受DieterRams影响，他在Apple的一些设计很大程度上是参考和继承了Braun6-70年代的设计，Gizmodo上有片被digg了3165次对比二者的文

2、章《1960sBraunProductsHoldtheSecretstoApple’sFuture》。}FZp840 A>5S] 作为一代设计大师，DieterRams有十条关于优秀设计的准则，GoodDesign，以下内容和图片为转载：'hk@>" dbd"pR8v 1.好设计是创新的GoodDesignisinnovativeh

3、)2'07 创新恒久远，山寨不流传I;l`VtD Itdoesnotcopyexistingproductforms,nordoesitproduceanykindofnoveltyforthesakeofit.Theessenceof

4、innovationmustbeclearlyseeninallfunctionsofaproduct.Thepossibilitiesinthisrespectarebynomeansexhausted.Technologicaldevelopmentkeepsofferingnewchancesforinnovativesolutions.:%pw`b,=V m[{nm95QZ 2.好设计让产品有用GoodDesignmakesaproductusefulN:5b1TdI, 非可用勿扰A~4um Aproductisboughtinordertobeused.Itmustse

5、rveadefinedpurpose–inbothprimaryandadditionalfunctions.Themostimportanttaskofdesignistooptimisetheutilityofaproduct.3$;J0{&[i O'Vh{JHf 3.好设计有美感GoodDesignisaesthetic!:&2+% 美感很重要，懂得审美也很重要CdE2w?1 Theaestheticqualityofaproduct–andthefascinationitinspires–isanintegralpartoftheitsutility.Without

6、doubt,itisuncomfortableandtiringtohavetoputupwithproductsthatareconfusing,thatgetonyournerves,thatyouareunabletorelateto.However,ithasalwaysbeenahardtasktoargueaboutaestheticquality,fortworeasons.@:I\S@bN Firstly,itisdifficulttotalkaboutanythingvisual,sincewordshaveadifferentmeaningfordifferentpeop

7、le.<1v{[F_ Secondly,aestheticqualitydealswithdetails,subtleshades,harmonyandtheequilibriumofawholevarietyofvisualelements.Agoodeyeisrequired,schooledbyyearsandyearsofexperience,inordertobeabletodrawtherightconclusion.Ey0>L DX7Ou%P,mg 4.好设计有助于产品的传达GoodDesignhelpsaproductbeunderstood(v9!g# 让

8、产品会说话Tq_1wX' Itclarifiesthestructureoftheproduct.Betterstill,itcanmaketheproducttalk.Atbest,itisself-explanatoryandsavesyouthelong,tediousperusaloftheoperatingmanual.)cfp(16 

9、s)VjS4@ 5.好设计无障Goo