会展展会情况调查 Exhibitor survey web version.pptx

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1、Asia’sFashionJewellery&AccessoriesFair–September2012ExhibitorSurveyReportSurveySummaryTotalnumberofexhibitors382Totalnumberofcollectedonsitesurvey177Overallonsitesurveyresponserate46.3%Totalnumberofonlinesurveysuccessfullysentout382Totalnumberofcollectedo

2、nlinesurvey23Overallonlinesurveyresponserate6%Totalnumberofcollectedsurvey200Totalresponserate52.5%GroupPavilions2012No.ofPeopleAnswered:103No.ofPeopleSkipped:972012:No.ofPeopleAnswered:188No.ofPeopleskipped:122011:No.ofPeopleAnswered:146No.ofPeopleskippe

3、d:6SomerespondentstickedmorethanoneoptionAreyouafirst-timeparticipantinthisexhibition?20122011No.ofPeopleAnswered:193No.ofPeopleSkipped:7No.ofPeopleAnswered:146No.ofPeopleSkipped:6Howdidyoulearnaboutthisexhibition?2012:No.ofPeopleAnswered:189No.ofPeoplesk

4、ipped:112011:No.ofPeopleAnswered:138No.ofPeopleskipped:14SomerespondentstickedmorethanoneoptionHowdidyoulearnaboutthisexhibition?Advertisement:2012:No.ofPeopleAnswered:322011:No.ofPeopleAnswered:19Howdidyoulearnaboutthisexhibition?Website:2012No.ofPeopleA

5、nswered:272011No.ofPeopleAnswered:13AtUBMAsia’sexhibitions:Howdidyoulearnaboutthisexhibition?2012No.ofPeopleAnswered:872011No.ofPeopleAnswered:57Whatisyourmajorproductcategory?Somerespondentstickedmorethanoneoption.2012:No.ofPeopleAnswered:192No.ofPeoples

6、kipped:82011:No.ofPeopleAnswered:149No.ofPeopleskipped:3Whichareyourcurrent(geographical)markets?2012No.ofPeopleAnswered:195No.ofPeopleSkipped:52011No.ofPeopleAnswered:152No.ofPeopleSkipped:0Somerespondentstickedmorethanoneoption.Whichareyournewtarget(geo

7、graphical)markets?2012No.ofPeopleAnswered:180No.ofPeopleSkipped:202011No.ofPeopleAnswered:145No.ofPeopleSkipped:7Somerespondentstickedmorethanoneoption.2012:No.ofPeopleAnswered:192No.ofPeopleSkipped:82011:No.ofPeopleAnswered:147No.ofPeopleSkipped:5Towhate

8、xtentdoyouthinkyourobjectivesforexhibitinginthisexhibitionhavebeenachieved?Towhatextentdoyouthinkyourobjectivesforexhibitinginthisexhibitionhavebeenachieved?(Comparisonof2012&2011:“Fullyachieved”+“Fairlywellachieved