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1、ContemporaryAmericanOrthodoxMarxistRhetoric©Copyright2002byOwenWilliamsonChapter1Introduction1.1GeneralApproachestoMarxistRhetoricHowdoMarxistspersuade,educateandconvince?Howcanthisbedonebetter?What,ifanything,isMarxistrhetoric?Or,istheverynotionoxymoronic?Thesearetheprimaryquest
2、ionsaddressedinthiswork,whichisneitheraMarxiststudyofrhetoricnorarhetoricalstudyofMarxism,butratheraninitial,broadexplorationoftherhetoricalpraxisofcontemporaryAmericanorthodoxMarxism,asseeninlightofthefoundingtextsofMarxism,reflectedinrecentscholarly,theoreticalandLeftistconvers
3、ation,andpracticedinsomeofthecontemporarytextsoftheCommunistParty,USA..MarxismandRhetoricaretwoareasthathavehistoricallysharedonlyaminimalfieldofscholarlyandpracticaldiscourse.RhetoricalscholarsofthenineteenthandearlytwentiethcenturiespaidscantattentiontothephenomenonofMarxism,wh
4、ich,inanycase,washardlyconsideredworthyofseriousscholarlyexaminationunderanypretextduringthatearlyperiod.Duringthemiddlepartofthetwentiethcentury,academicinterestinrhetoricwasminimal,andwiththesignificantexceptionofKennethBurke’sbrilliantandoriginalpost-Marxistrhetoricalscholarsh
5、ip,littlescholarlyworkwasdonetolinkrhetoricaltheorytoanyotherschoolofthought,leastofallMarxism.Thecurrentrenewalofacademicinterestinrhetorichascoincidedwiththeemergenceandgrowthofpostmodernism(andthefalloftheUSSR),andrelativelyfewrecentorcontemporaryrhetoricalscholarshaveshownser
6、iousinterestinfindingcommongroundbetweenarevitalizedrhetoricontheonehand,andwhatissometimesaccusedofbeingabehind-the-curve,obsoleteMarxismontheother.1.2.TheScholarlyConversation:OverviewSincethebeginning,Marxisttheoreticians,activists,writersandcommunicatorshavebeenandstillarepra
7、cticalrhetoricians,sometimesofhighorder.“Workersoftheworldunite—youhavenothingtolosebutyourchains,andaworldtowin!”iscertainlyaworld-changingrhetoricalflourishthatlaunchedmoreshipsthanthebeautyofHeleneverdid.However,Marxistshavehistoricallyprofessedastrongdisdainfordealingwithques
8、tionsofrhetoricassuch.Aswillbeexaminedin