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1、TheSpeechoftheCEOofStarbucks1.Ididnotknowverymuchaboutcoffee,anditwasanexperiencethatIhad.WalkingintoStarbucksstoreforthefirsttimeinSeattleWashington,whenItastedforthefirsttime,IwasreallyintriguedwithatastethatIhadneverexperiencedbefore.Iwantedtolearnmorea
2、boutit.AndthatbroughtmetobeingabletomeetthepeoplebehindStarbucksinitiallyandultimatelygongingtoworkforStarbucksin1982,buttheyturnedmedown.Theyturnedmedownbecausetheydidn’tthinktheyneededsomeonetocomeinandhelpthembuildStarbuckstoanotherlevel.AndIwasveryfort
3、unateandveryluckythattheyandachangeofmindandtheydidoffermeapositionandImovedformNewYorkcitytoSeattleWashington.InSeptember,1982,andjoinedStarbucks.//2.OneyearafterIjoinedStarbucks,IwentonatriptoItaly,abusinesstrip,forStarbucksandwhilevisitingItaly,Ibecamee
4、namored,andcurious,andintriguedwiththephenomenonoftheItaliancoffeebar.Forexample,therewere1500coffeebarsaloneinthecityofMilanandwhatIsawinthecoffeebarwasnotjustgreatcoffeebutthesenseofcommunityandhumanconnection.Starbucksonlysoldpoundsofcoffeeforhomeconsum
5、ption.Theyneversoldonecupofcoffee.Itwasadifferentbusiness.Itwasabusinesscreatedforhomeuse.SoIrushedbackfromItalywithtremendousenthusiasmandexcitementandsatdownwiththefoundersofthecompanyandsaid,“I’veseenthefuture.ThefutureistheItaliancoffeebarandwhatwecanc
6、reate---thesenseofcommunity”.//3.AndasenthusiasticandexcitedasIwas---that’showdisappointedandnon-interestedtheywere.Withtheideaandthey…onceagain,theyturnedmedown.Itwasadisagreementaboutstrategy.Hewastheowner;Iwastheemployee.Hewastheboss,andhewasinchargeand
7、Ihadtofollowthat,butthewaythatIthoughtaboutthisoveraperiodofalmosttwoyearsisthatIcouldn’tallowthisincredibleopportunitythatIsawinItalyandwhatIthoughtwasanopportunitytocreateadifferentkindofbusinessinAmericatogoby.AndsoIguessyoucansayforalmosttwoyears,Ijust
8、continuedtobesofrustratedanddisappointed,anddisappointedinmyselfthatIwasn’ttakingactionandthatIfoundmyselfreallyunhappyandIhadtokindoflookmyselfinthemirrorandsay,“Ok,it’suptoyou.Youareresponsibleforwhatyouwan
