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1、1.Massmedia,parents,peersandschoolsaretheagentsofconsumersocialization.Pleaseexplainthesefouragentsintheprocessofconsumersocialization.A:Nowadays,consumersocializationisapopularsocialphenomenon.People'sconsumptionbehaviorbecomemoreandmoreaffectedbytheoutsideworld.Doyouknowwhatkindsoffacto
2、rsmaketheconsumersocialization?B：Inmyopinion,toacertainextent,Themassmediapromotetheprocessofconsumersocialization.Massmedias,suchasadvertising,promotion,micromovies,areeverywhereinourlives.Inthelongterm,ourconsumptionbehavioriseasytobeaffected.Moreover,thiskindofinfluenceisnotonlyforthei
3、ndividual,butformostpeopleinsociety,whichmakespeople'sconsumptionbehaviortendtobemoresocial.C:Yes,Forexample,whenwewerewatchingTVeveryday,wewillgetalotofadvertisinginformation,theseinformationwilldirectlyaffectourconsumptiondecision,whenwegoshoppinginthesupermarket,inthefaceofthesametypeo
4、fproducts,wewillbemoreeasytochoosethebrandwhichweoftensee,althoughthepricesofthesegoodsarerelativelyhigher.D:butinadditiontothemassmedia,theconsumingbehaviorofparentswillbringgreatinfluenceonthewholefamily.Inafamilyofthree,parents'consumptionnotiontoalargeextentdeterminestheconsumptionnot
5、ionofthechildren.Thiskindofconsumersocializationisaccumulatedoveralongperiod,andmayalwaysbeinheritedinthewholefamily.A:yeah,itis.Forexample,whenchildrenwereyoung,themotheralwaysusedthesamebrandforbaby,stepbystep,thechildrenwillgetusedtothiskindofproductsforitstasteandtexture,evenaftergrow
6、up,thechildrenwillchoosetousethisproduct.Thus,parentsbecometheagentsofconsumersocialization.B:But,asfarasiamconcerned,peersandtheschoolhasagreaterinfluenceontheprocessofconsumersocialization.Athirdofone'slifetimeisspentinschool,evenafterwork,peoplewemostcontactwitharepeers.Inthissocialcir
7、cle,theyhaveacommontopicandinterest.So,intheprocessofgettingalong,theirconsumptionbehaviorismorelikelytoinfluenceeachother.C:Yes,ForAverysimpleexample,Inpeers,ifeveryoneboughtanewproduct,andtheconversationalwaysaroundtheproduct,asamemberofthecircle.naturally,youwill
