高级职业英语拓展教程2-unit-1-Extended-Book.ppt

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1、UnitOneContents1LanguageSkillDescription2Section1MoreThingstoDo3Section2WindowonPronunciation54321readmoreaboutcompanyintroductionpractisereadingaloud:WordStresspractisenewreadingskills:ReadingMeaningClustersdevelopcareerawareness:TipsforCommunicatingSuccessfullywithaGlobalAudience.CareerSkills

2、DescriptionInthisunit,youwillbackSection1MoreThingstoDoActivity2Activity1Activity3MoreThingstoDoReadMoreaboutCompanyIntroductionFulfilltheFollowingTasksMakeaSurveybackActivity5TranslateaParagraphSection1Activity1ReadMoreaboutCompanyIntroduction.1)DoyoulikeCoca-Cola?2)WhatdoyouknowabouttheCoca-C

3、olaCompany?3)WhydoestheCoca-ColaCompanyenjoysuchagoodreputation?nextSection1Activity1TheCoca-ColaCompanyTheCoca-ColaCompanyistheworld’slargestbeveragecompany,manufacturer,distributorandmarketerofnon-alcoholicbeverageconcentratesandsyrupsintheworld,andoneofthelargestcorporationsintheUnitedStates

4、.TheCoca-ColaCompanyisheadquarteredinAtlanta,Georgia.ItsstockislistedontheNewYorkStockExchange(NYSE)andispartoftheDowJonesIndustrialAverage(DJIA)andtheS&P500.ItscurrentpresidentandCEOisMuhtarKent.ThecompanyisbestknownforitsflagshipproductCoca-Cola.Withlunchanddinner,Americanscommonlydrinkwater,

5、milk,fruitjuice,beer,coffee,teaoracarbonatebeverage.Coca-colaisthemostpopularandbest-knownnon-alcoholiccarbonateddrinkinAmericaandalsointheworld.nextSection1Activity1ThestoryofCoca-Cola’sbirthisnowwellknowntotheworld.In1886,anAtlantapharmacistnamedJohnS.Pembertonmixedsyrupofcocaleavesandkolanut

6、sinhisbackyardandsolditinhisowndrugstoreasamedicine.Heexperimentedbyaddingsodawatertothesyrupandexpandedhissale.In1892AsaGriggsCandlerobtainedtherighttoPemberton’sformulaforthesurprisingsumof$2000.Eightyearslaterhesetupthefranchisingsystem,whichisthekeytothecompany’ssuccesseventoday,andfirstput

7、thedrinkintobottles.Thedrinkiscalled“Coca-Cola”becauseofthecocaleavesandkolafruitsthatwereusedtoaddflavour.Dr.Pemberton’spartnerandbookkeeper,FrankM.Robinson,suggestedthenameandheusedtheletter“C”becauseitwasbelievedthetwo“Cs”werem