雅思阅读模拟试题(1).docx

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1、1.ConsumersaretobepresentedwithtworivalnewyearadvertisingcampaignsastheFoodStandardsAgencygoespublicinitsbattlewiththeindustryoverthelabellingofunhealthyfoods.2.TheGuardianhaslearnedthattheFSAwilllaunchaseriesof10-secondtelevisionadvertsinJanuarytellingshoppershowtofollowar

2、ed，amberandgreentrafficlightlabellingsystemonthefrontoffoodpacks，whichisdesignedtotackleBritain’sobesityepidemic.3.Thecampaignisadirectresponsetoaconcertedattemptbyleadingfoodmanufacturersandretailers，includingKellogg’sandTesco，toderailthesystem.Theindustryfearsthattrafficl

3、ightswoulddemoniseentirecategoriesoffoodsandcouldseriouslydamagethemarketforthosethatarefatty，saltyorhighinsugar.4.TheUKmarketforbreakfastcerealsisworth￡1.27bnayearandthemanufacturersfearitwillbeseverelydentedifredlightlabelsareputonpackagingdrawingattentiontothefactthatthe

4、majorityarehighinsaltand/orsugar.5.Theindustryisplanningamajormarketingcampaignforacompetinglabellingsystemwhichavoidscolour-codinginfavourofinformationaboutthepercentageof"guidelinedailyamounts"(GDAs)offat，saltandsugarcontainedintheirproducts.76.Thebattleforthenation’sdiet

5、comesasnewrulesontelevisionadvertisingcomeintoforceinJanuarywhichwillbaradvertsforunhealthyfoodsfromcommercialbreaksduringprogrammesaimedatchildren.SourcesattheTVregulatorsarebracedforalegalchallengefromtheindustryandhavedescribedthelobbyingeffortstoblockanynewadbanorcolour

6、-codedlabellingas"themostferociouswe’veeverexperienced".7.Ofcom’schiefexecutive，EdRichards，said："Wearepreparedtofaceuptoanylegalactionfromtheindustry，butweverymuchhopeitwillnotbenecessary."TheFSAsaiditwasexpectinganonslaughtfromtheindustryinJanuary.SeniorFSAofficialssaidthe

7、manufacturers’effortstoundermineitsproposalsonlabellingcouldthreatentheagency’scredibility.8.TerrenceCollis，FSAdirectorofcommunications，dismissedclaimsthattheproposalswerenotbasedonscience."WehavesomeofthemostrespectedscientistsinEurope，bothwithintheFSAandinourindependentad

8、visorycommittees.ItisunjustifiedandnonsensicaltoattacktheFSA’sscientificreputation