知名咨询公司KPMG全套内部培训教程1.pdf

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1、CreatingEffectiveProposalsWritinganEffectiveExecutiveSummaryGeneralRulesBeginEarlyFollowRFPInstructionsHighlyThematicClear,ExpositoryWritingnExplicitMessagesnActiveVoice,FirstorThirdPerson,PresentTense,Positive/Confident(butnotarrogant)TonenAvoidAdverbsandOverblownWritingn

2、UtilizeSummaryGraphicsCONSULTINGObjectivesGettheReader’sAttentionShowourUnderstandingoftheProblemnInsights/PerspectivesSummarizeKeyPartsofOurApproach/Solution-FocusonHowConveyConfidencethatKPMGistheBestFirmtodotheJob-Why?ObtainImportantPoints/ThemesfromMajorSectionWritersC

3、ONSULTINGPreparingandWritingIFirstStepsnReadtheRFP/OpportunityFactSheetnReviewProposalDiscriminatorsandThemesnAnalyzeProposalnLearnCustomer‘HotButtons’nReviewOtherExecutiveSummariesCONSULTINGPreparingandWritingIIBuildOutlinenOutlineEachPagenMajorHeadings,IdeasandGraphicsnM

4、apThemesandDiscriminatorstoHeadingsCONSULTINGPreparingandWritingIIIWorkThroughEachSectionnFleshOutIdeasthatwillbeDevelopednUseSelectedProposalGraphicsnCreateSummaryGraphicsnUseNewGraphics/TextSparinglyCreateTextnAdaptProposalText(minimizedirectlifts)nWriteIntroductions,Lin

5、kages,ClosingPointsCONSULTINGEditingandRevisionsEnsureGoodDraftforRedTeamReviewSeekBDMReviewSeekSr.Manager/PartnerReviewDon’tSkipEditorFineTuneContinuouslyCONSULTINGAnyQuestions?CarlRosenblattBDSTManager,PublicServicesTyson’sTower703747-6508CONSULTING