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1、AmericanMassMediaWhatdoes“massmedia”meantoyou?Doesitequalto“multimedia”?Mass:alargenumberMedia:refertotelevision,radio,newspapersandmagazinesandinternetMassmedia:amediumofcommunication-newspapers,radioortelevision-thatisdesignedtoreachthemassofthepeopleExamplesofMassMediaTVandradioprogramm
2、esPress:allpublishednewspapers&magazines.FilmsAdsTheInternetNewsagenciesareresponsibleforspreadinginformationtonewspaperssonewsagenciescanalsobeclassifiedasanexampleofmedia.TheMediaTodayThemassmediaplayatremendousroleinshapingpublicopinionregardingcertainevents&thushelpingtoshapepublicpoli
3、cyNewspapersMagazinesRadiosTelevisionInternetWereitlefttometodecidewhetherweshouldhaveagovernmentwithoutnewspapers,ornewspaperswithoutagovernment,Ishouldnothesitateamomenttopreferthelatter.-ThomasJefferson,1787芝加哥论坛报(TribuneCo.2nd)(TribuneCo.)Foundedin1851,boughtbyAdolphOchs,In1896GannettC
4、ompanyJosephPulitzerMigratedin1864FluentinGerman,FrenchandHungarian;PurchasedtheNewYorkWorldin1883,andbecamerich.In1890s,hadacirculationwarwithWilliamRandolphHearst,andhisnewspaperswereaccusedof“yellowjournalism”practices.Throughhiswill,heestablishedtheColumbiaUniversitySchoolofJournalism,
5、andannualPulitzerPrizesforliterature,drama,musicandJournalism.Apejorative['pidʒə,retɪv]贬义的referencetojournalismthatfeaturesscandal-mongering,sensationalism,jingoismorotherunethicalorunprofessionalpracticesbynewsmediaorganizationsorindividualjournalists.Ingeneral,Americanmagazinescanbedivid
6、edintothreetypes:ConsumerMagazinesBusinessMagazinesAgricultureMagazines▼▼▼Consumermagazinesmagazinessoldinnewsstandsorsubscribedtofamilies,likeReader'sDigest《读者文摘》Telegraphherald《电报导报》SportsIllustrated《体育画刊》BusinessMagazineBusinessmagazinesareaboutcertainenterprisesorindustries.Thenumberof
7、thistypeofmagazineinAmericaisabout4000.Andthefollowingthreearefamousallovertheworld.1.Urbanmagazines(城市杂志)2.HouseMagazine（家庭杂志）3.Pornographicmagazines(色情杂志)4.Sportsmagazines（运动杂志）5.ManMagazine6.WomanMagazine7.YouthMagazine8.SoapoperaMagazine9.OpinionMagazine（舆
