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1、McDonald'scorporatecultureMcDonald's corporatecultureof McDonald'scorporatecultureisafamily-happyculture,emphasizingtheimpactofgayculture,amiableuncleMcDonaldsgoldenarches,cleanrestaurant,smilingstaff,McDonald'sanywheredistributecouponsandotherconsumerwhocanseeoutsideMcDonald'sculture,McDonald's
2、founderRayKroc believedthatfast-foodchainstosucceed,wemustadheretouniformstandards,andconsistentlyimplemented.Composition1,"Q,S,C+V"Spirit:thatis,"quality,goodservice,acleanenvironment,toprovidecustomerswithmorevaluablefood." 2,McDonald'sstyle:thecustomerfirst;efficient,fast;"harsh"management.
3、 3,McDonald's marketingstrategy :RonaldMcDonald;affection;chain;Zhirenshanren. McDonald'scorporatecultureisafamily-happyculture. McDonald'snewculturalimperialismcommentwasstagedinChina,emphasizingitsimpactongayculture,andevenMcDonald'ssaidthecountrywillnotenterthewar. Whethermanagementlevelwithe
4、achothertocalleachothernamesalltogetherbetweenMcDonald'scolleaguesfeelveryrelaxed,likeafamily. Employeesatworkokaytomakemistakes,aslongasyouarenotaseriousviolationofthepoliciesandregulationsofthecompany,McDonald'swillnotfireyou. Peoplethatuse,everyonehasstrengths,McDonald'shasbeenadvocatingforpeop
5、ledeservethepublic,promotethesharingofexperienceratherthanhypertension. McDonald'sdoesnotdependmainlyonthemovementofpersonsandstafftrainingtoaddresstheproblemofdevelopmentandimprovement,thecompany'sannualtrainingcostsonlyamountedtomorethan1000yuan. EmployeesintotheMcDonald'sfamilysaytheyhavechange
6、d,thingsmoreorganizedandmoreeasygoing. McDonald'sheadquartersislocatedinOakIllinoistown,wheretheU.S.companypresidentJack-GreenBuckandinternationalpresidentJames-KentLuboleadingthismulti-billiondollarinternationalcompanyassets.McDonald'sistheworld'slargestrestaurantgroup,openedaMcDonald'scountrie
7、sandregions,morethanaseatintheUnitedNations. From1955founderRay-CrockeragainChamplainIllinoishasopeneditsfirstMcDonald's,whichhasmorethan25,000restaurantsworldwide. NewZealandislocatedinthemostsouthernSeoulYinWei
