英语应用文写作-6 Advertisements课件.ppt

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1、Unit4Advertisements（A）Trytothinkwhatkindofthingsdotheyadvertisefor?Weworkweekends.Aworldofcomfort.YouarebetteroffundertheUmbrella.Bigthrills,smallbills.AdvertisementsSharpUnlockstheinspirationinyouCountonAQUOSforawholenewviewingexperience.Onceuponatime,aslim,light

2、weightlarge-screencolorTVwasonlyadream.NowSharpmadethedreamcometruewithitsAQUOSLCD(liquidcrystaldisplay).User-friendly.Environment-friendly.Pavingthewaytogreatersuccess.DEMOCRATICSHARPI.DefinitionofadvertisementDefinition:Advertisingisthenon-personalcommunicationo

3、finformationusuallypaidforandusuallypersuasiveinnatureaboutproducts,servicesorideasbyidentifiedsponsorsthroughthevariousmedia.IntroductiontoadvertisementsIntroductiontoadvertisementsTherearethreecategoriesofads:printads,broadcastadsanddirectads.Printads:twogroupsC

4、ommercialadsaretheoneswithattractivetype-settingandusuallywithhugepictures.Classifiedadscanbeofvariouskinds:wanted,sales,service,evenspouseandmarriage.Introductiontoadvertisementstwowaysofwritingcommercialads:OneistogotothepointdirectlyTheotheristointroducetheadva

5、ntagesoftheproductsinaroundaboutwayII.Functionsofadvertisement1.Characters:AUCAawareness(认知)understanding(理解)conviction(说服)action(行动)2.5Pofthewriting(1)idea(明确的主题)(2)immediateimpact(深刻的印象)(3)interest(生动的趣味)(4)information（完美的信息）(5)impulsion(强烈的推动力)Introductiontoadv

6、ertisementsIII.Structureofadvertisements(Seeaboveadvertisement)(1)Headline(2)Bodytext(3)BottomLineFormatandPatternsTitle(Headline)---Mostimportantpart.Itshouldbeattractive,andsometimes,anicesurprise.Eg.Whirlpoolannouncestheendofthenoisydishwasher.(Whirlpool洗碗机广告)“

7、IwasinlovewithagirlnamedCathy.Ikilledher”(一则劝告人们不要酒后驾车的广告)FormatandPatternsMainBody---introductionoftheproducts.Itshouldincludeallthegoodpointsoftheproducts直述式：叙述式：描述式:Ifyouneedtoferryalotofkidsandcargo,youshouldknowaboutthe2WDand4WDIsuzuRodeos.Yousee,notonlydoest

8、heRodeocarry35cubicfeetofcargo,italsohasthemostoverallpassengerroominitsclass.Onemodelevenhasseatingforsix.What’smore,theRodeocomesstandardwithaRear-whe