网络营销方案 总.pdf

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1、______________________________________________________________________________________________________________网络营销策划书——我的美丽日记面膜组长：安琴敏组员：石大路谢林华刘师玲王福进精品资料______________________________________________________________________________________________________________目录一、前言.......................

2、........................................................................................................4二、市场调研.......................................................................................................................51、市场调研及分析...................................................

3、....................................................5三、营销策划.......................................................................................................................5四、经营模式..........................................................................................................

4、.............6五、营销宣传形式................................................................................................................6六、目标市场分析SWOT分析............................................................................................7七、网络推广...........................................

5、............................................................................7（一）网络广告推广策略..............................................................................................71、关键词设置.....................................................................................................

6、.........72、设置标题..................................................................................................................83、关于产品的描述.......................................................................................................84、推广单元.........................................

7、.........................................................................8(二)、推广手段..............................................................................................................91、校内广告宣传.....................................................