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ID:57129165
大小:4.99 MB
页数:89页
时间:2020-08-01
《新视野英语综合教程book3 Unit 2-Section A课件.ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、SectionAAdvertisingContentsUnit2AdvertisingWarmingUpReadingThroughTextAMainIdea&StructureWords&ExpressionsExercisesSpotDictationActivityIActivityIIWatchandDiscussWarmingUpDirections:ThefollowingparagraphistakenfromTextA.listencarefullyandfillintheblankswithoutreferringtotheoriginaltext
2、.__________isthedifficultbusinessofbringinginformationtogreat________ofpeople.Thepurposeofanadvertisementisto_____peoplerespondtomakethem_____toanidea,suchas_______topreventforestfires,ortomakethemwanttobuyacertain________orservice.AdvertisingnumbersmakehelpingproductreactSpotDictation
3、Watchthefilmclipsanddiscussthefollowingquestions:1) Whatistheadabout?2) Whataspectoftheproductdoestheademphasize?3) Howdoyoulikethisad?Why?Watch&DiscussThisadisaboutatypeofSIEMENSmobilephone.Thistypeofmobilephonehascombinedthefunctionsofmobilephoneanddigitalcamera.Itcantransmi
4、tthevideomessagetothemobilephoneholderwhereverhe/sheis.Themobilephonehashelpedtomakethemarriageproposalevenmoreromantic.Supposeyouwerethegirlinthead,couldyourefusetheromanticproposal?Wereyouafashionableperson,couldyouresistthetemptationofsuchastylishmobilephone?Ifyouranswerisno,thenthe
5、adworks.SummaryoftheclipsandreferencefordiscussionWatch&DiscussionReadingThroughChineseTextAAdvertisingispartofourdailylives.Tofindproof,youhaveonlytoleafthroughamagazineornewspaperorcounttheradioortelevisioncommercialsthatyouhearinoneevening.Mostpeopleseeandhearamassofadvertisingmessa
6、geseveryday.Andpeoplerespondtothemanydevicesthatadvertisersusetogaintheirattention.Advertisingisabigbusiness—and,tomanypeople,afascinatingone,filledwithattractionandexcitement.Itispartliterature,partart,andpartshowbusiness.AdvertisingPara1&2Para3&4Advertisingisthedifficultbusinessofbri
7、nginginformationtogreatnumbersofpeople.Thepurposeofanadvertisementistomakepeoplerespond—tomakethemreacttoanidea,suchashelpingtopreventforestfires,ortomakethemwanttobuyacertainproductorservice.Atthebeginningofthe20thcentury,advertisingwasdescribedas“salesmanshipinprint”.Ifthisdefiniti
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