新视野英语综合教程book3 Unit 2-Section A课件.ppt

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1、SectionAAdvertisingContentsUnit2AdvertisingWarmingUpReadingThroughTextAMainIdea&StructureWords&ExpressionsExercisesSpotDictationActivityIActivityIIWatchandDiscussWarmingUpDirections:ThefollowingparagraphistakenfromTextA.listencarefullyandfillintheblankswithoutreferringtotheoriginaltext

2、.__________isthedifficultbusinessofbringinginformationtogreat________ofpeople.Thepurposeofanadvertisementisto_____peoplerespondtomakethem_____toanidea,suchas_______topreventforestfires,ortomakethemwanttobuyacertain________orservice.AdvertisingnumbersmakehelpingproductreactSpotDictation

3、Watchthefilmclipsanddiscussthefollowingquestions:1)    Whatistheadabout?2)    Whataspectoftheproductdoestheademphasize?3)    Howdoyoulikethisad?Why?Watch&DiscussThisadisaboutatypeofSIEMENSmobilephone.Thistypeofmobilephonehascombinedthefunctionsofmobilephoneanddigitalcamera.Itcantransmi

4、tthevideomessagetothemobilephoneholderwhereverhe/sheis.Themobilephonehashelpedtomakethemarriageproposalevenmoreromantic.Supposeyouwerethegirlinthead,couldyourefusetheromanticproposal?Wereyouafashionableperson,couldyouresistthetemptationofsuchastylishmobilephone?Ifyouranswerisno,thenthe

5、adworks.SummaryoftheclipsandreferencefordiscussionWatch&DiscussionReadingThroughChineseTextAAdvertisingispartofourdailylives.Tofindproof,youhaveonlytoleafthroughamagazineornewspaperorcounttheradioortelevisioncommercialsthatyouhearinoneevening.Mostpeopleseeandhearamassofadvertisingmessa

6、geseveryday.Andpeoplerespondtothemanydevicesthatadvertisersusetogaintheirattention.Advertisingisabigbusiness—and,tomanypeople,afascinatingone,filledwithattractionandexcitement.Itispartliterature,partart,andpartshowbusiness.AdvertisingPara1&2Para3&4Advertisingisthedifficultbusinessofbri

7、nginginformationtogreatnumbersofpeople.Thepurposeofanadvertisementistomakepeoplerespond—tomakethemreacttoanidea,suchashelpingtopreventforestfires,ortomakethemwanttobuyacertainproductorservice.Atthebeginningofthe20thcentury,advertisingwasdescribedas“salesmanshipinprint”.Ifthisdefiniti