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1、HistoryHaagen-DazsfromEuropestartingin1989toexpensivethanregularicecream5-10timestheprice,weshouldOnprices,HaagenDazsThereisnoadvantageatall.哈根达斯1989年从欧洲起步，以比普通冰淇淋贵5—10倍的价格，要论价格，哈根达斯毫无优势可言。However,itadoptedauniquemarketingstrategy,andquicklyoccupiedthemarket
2、,atopicecreambrand.但它通过独特的营销策略，迅速占领市场，成为顶级冰淇淋品牌。IcecreamComparedtoothericecreamfood,HaagenDazsconsumergroupstobemuchsmaller.相比其他冰淇淋食品，哈根达斯的消费群体要小得多Itisunderstoodthatthe"H?agenDazsalmostdotelevisionadvertising,"themajorityofadsarehighlyvisualimpactoftheprinta
3、ds,inparticularsomeofthemediarelease,lockthosepyramidtipconsumers.据了解，“哈根达斯几乎不做电视广告”，大部分广告都是极富视觉冲击力的平面广告，在特定的一些媒体上发布，锁定那些金字塔尖的消费者。HaagenDazsadvertisingwords,therearealwaysmanycreativeingenuity,soitisfamiliarwithrelishbythepeople.哈根达斯的广告词，总是有许多别出心裁的创意，因此为熟悉它的
4、人们所津津乐道。initialadvertisementssuchas:"deliciousHaagenDazs,likegoldinthe24-K24K,JapanKobebeef,inparticulartheoriginalpalmoil,andtheordinarymushroomtruffles,andChina'sceramics,TiffanyAfrica……'icecreamareas'intheNeedfor."最初的广告词如:“美味的哈根达斯，就像黄金里的24K足金，日本神户的牛肉，特别原始
5、的棕榄油，平凡蘑菇的块菌，中国的陶瓷，非洲的人妖……是‘冰淇淋领域’中的极品之作。”"loveher,lethereatHaagenDazs"ThisclassicsensationaladvertisementstoattractmorenumerousHaagenDazsloversbecomeregulars.LovetheproductlabelaffixedtoHaagenDazshasbecomeanintelligencepeople'sfeelingsandloveTokenwitnesses.
6、而“爱她,就请她吃哈根达斯”这句经典的煽情广告词更是吸引了无数情侣成为哈根达斯常客。将产品贴上爱情标签,使哈根达斯俨然成为情人们的爱情信物和感情见证人.IceCream’sChaffyDishInthelightofservingorder:1.Somenosheg.thinpancake,cookies,Icecreamcakes2.汤底是以纯巧克力煮溶，再加上牛奶、少许桔子甜酒熬成浓稠的巧克力浓浆3.TheWholeWorldTravelJourneytoicecreamperfection--------
7、-Häagen–Dazs，whichbringsustravelallovertheworld,letusopenoureyes.3tiersofBritish-styledelightsfeaturingdelectableicecreamtarls,mouth-wateringfreshfruittastesandflavorfuldessertofferings,allcomplimentedwithBlackTeatocompleteamuch-lovedEnglishnitual.AvividDimS
8、umstyleselectionofVanillaandchocolateicecreamtreatsdelightfullyaccentedwithdicedamond,cookiescrunch,custardcream,yellowpeach,bananaandachocolatecoatingcapturingtheessenceofChinesetradition.Piled
