高中牛津英语M4U1 Reading课件.ppt

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1、ReadingAdvertisementsWordsreviewReadtheexplanationandspeakouttheworditexplains.ReviewWordsandexpressionsadvertisementpersuadeadvertisewelfarecheatskilfuln.广告；广告宣传vt.说服，劝说；使信服vt.&vi.做广告，宣传n.（个体或群体的）幸福、安全和健康；福利vt.&vi.欺骗；作弊n.骗子；欺诈行为adj.有技巧的；熟练的WordsReviewadj.清白的、无罪的

2、；无恶意的；纯真的n.气息；呼吸vt.欺骗，愚弄n.傻瓜vt.治愈；解决n.药物，疗法；对策n.杂货店adj.高兴，满意；乐于（做某事）innocentbreathfoolcuregrocerypleasedWordsReviewcommentmentaltrickaimn.评论，评价vi.评论，议论adj.心理的；思想的，精神的；智力的n.骗局；玩笑，恶作剧；戏法，把戏；诀窍vt.&vi.以……为目标；瞄准n.目的，目标WordsReviewadj.&adv.全国范围的（地），全国性的（地）n.运动n.座右铭；格言，箴

3、言n.香烟，卷烟vt.&vi.使受益；得益于n.益处；救济金；奖金nationwidecampaignmottocigarettebenefitWordsReviewpromoteintelligenceslaveconsultcomprehensionvt.推广，宣传；促销；促进，推动n.智力，才智；情报n.完全受……控制的人；奴隶vt.咨询；请教n.理解力，领悟能力；理解练习WordsReviewMatchthemup旨在，目的是虽然，即使口臭上……的当，受……的骗欺骗；捉弄涉及，关于；处理，应付bemeanttoe

4、venif/thoughbadbreathfallforplaytricksondealwith意思ObjectivesTolearnsomebasicinformationaboutadvertisingToknowhowtoreadexpositorywritingTomasterthewordsandphrasesinthisarticleReadingstrategyskimmingscanningageneralideacertaininformationtitlesandheadingsthefirstand

5、lastsentencesofparagraphsthefirstandlastparagraphspicturesandchartsScanthetextforkeywordsandphrases,dates,etc.Donotneedtoreadthewholetext.Readingstrategy:readingexpositorywritingtointroducebasicinformationonatopicExpositorywritingfollowsthesameformat:introduction

6、ofsubject,examples,factsthatdeveloporsupporttheidea,conclusionSkimmingforgeneralideasSkimmingReadingComprehensionI1.Howisthearticleorganized?Itisorganizedbytime.Itisorganizedbyspace.Itisorganizedbysubtitles.Itisorganizedbyplace.2.Whatisthemainideaofthisarticle?Th

7、isarticlegivesageneralintroductiontoadvertisements.B.ThisarticleisaboutPSAs.C.Thisarticleisabouthowpeoplecanavoidpersuadingbyadvertisements.D.Thisarticleisaboutthetruthofadvertisements.CommercialadvertisementCommercialAdorPSA?PublicserviceadvertisementScanningfor

8、specificinformation1.WhataretwomaintypesofAds?CommercialadvertisementsandPSAs.2.Whatdoadstrytopersuadepeopletodo?Tobuyaproductorservice,ortobelieveinanidea.3.W