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1、projectHowdoyoubuildanadcampaign?Twomaintypesofadvertisements?commercialadsPSAsStepone:Leadineducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfarepromoteproductsorserviceAnadcampaign?Fast-readingReadthefirstpassagequicklyandanswerthequestions1.Whatisanadcamp
2、aign?2.Whenyoustartasuccessfuladcampaign,whatmustyouhaveinmind?3.Beforebuildinganadcampaign,whatquestionsyoumustconsiderfirst?Ⅰ.Questions1.Whatisanadcompaign?Anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.2.Whenyoustartasuccessfulad
3、campaign,whatmustyouhaveinmind?Aclearaimandanaudience3.Beforebuildinganadcampaign,whatquestionsyoumustconsiderfirst?1.Whoistheaudienceforyouradcampaign?2.Whatdoyouwantyouradcampaigntosay?3.Howdoyoureachyouraudience?Careful-readingTrueorfalseonArticle11.It’sunimportanttofigureou
4、twhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.2.Inanadcampaignyoumayneedtoemploydifferentkindsofmedia,exceptposters,newspapers,magazines,radioandtelevision.3.Todetermineyouraudience,someonemustreporttherelatedinformationtoyou.4.You’dbetterdecidewhatyouwanttheaud
5、iencetoknoworthinkaboutbeforeyouhavedecidedwhoyouraudienceis.5.Whenplanningapublicwelfarecampaign,youmaywanttoaskyourselfsomequestions,oneofwhichis‘whatdoesmyaudiencealreadyknowaboutthisproblem?’6.Thedecisionwhatapproachyouwanttouseshoulddependmostlyonyourtargetaudienceandwhich
6、kindsofadsreachthatgroupbest.TrueorfalseonArticle11.It’sunimportanttofigureoutwhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.2.Inanadcampaignyoumayneedtoemploydifferentkindsofmedia,exceptposters,newspapers,magazines,radioandtelevision.importantincluding3.Todetermi
7、neyouraudience,someonemustreporttherelatedinformationtoyou.4.You’dbetterdecidewhatyouwanttheaudiencetoknoworthinkaboutbeforeyouhavedecidedwhoyouraudienceis.youwilldoalittleresearchandanalysisinadvance.after5.Whenplanningapublicwelfarecampaign,youmaywanttoaskyourselfsomequestion
8、s,oneofwhichis‘whatdoesmyaudiencealreadyknowaboutthisp
