苹果乔布斯生涯介绍课件.ppt

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1、TheLifeofSteveJobsYoungStevenJobsBornonFebruary24th,1955inSanFrancisco,CaliforniaPutupforadoptionaweekafterbirthAdoptionwasfinalizedundertheconditionthatStevenwouldattendcollegeEducationSkipped5thgradeTookhisfirstelectronicsclassinhighschoolAfterschool

2、,attendedlecturesattheHewlett-PackardcompanywherehemetSteveWonzniakduringworkEducation(Cont.)Graduatedhighschoolin1972EnrolledinReedCollegeinOregonDroppedoutafteronesemesterSleptonhisfriendsdormroomflooranddroppedinonclassesofinterestTheBeginningofACar

3、eerReturnedtoCaliforniain1974andwashiredasatechnicianforAtariAttendedmeetingsatWozniak’s“HomebrewComputerClub”SteveconvincedWozniaktoworkwithhiminbuildingcomputersAppleBornonApril1st,1976AppleIdesignedandprototypebuiltFirstsingleboardcomputerwithbuilt-

4、invideointerfaceApple(Cont.)AppleIIdesignedinthefollowingyearOperatingSystemloadedautomaticallySmallerComponents&built-incircuitryIn1976,JobslookedtohireapublicrelationsagencytohelpadvertiseSmoothSailingMostinvestorsturnedAppledownRetiredIntelexecutive

5、MikeMarkkuladecidedtoinvestMarkkulabecamechairmanofAppleinMay1977SmoothSailing(Cont.)Becamepubliclytradedcompanyin1980LaunchedLISAin1983FirstcommercialcomputertouseGUIUnpopularduetoitsfewsoftwareprogramsandhighpriceSmoothSailing(Cont.)Macintoshcreatedt

6、ocompetewithPCMarketedforfriendliness,notjustamindlessmachineVerypopular–soldapproximately70,000Macsinthefirst100daysTheDownfallSalesbegantoplungeWozniakquitApplein1985BoardmembersofApplemetonMay28th,1985andeachvotedontheremovalofStevefromthecompanySti

7、llLookingUpAftertakingtimeoff,JobswantedtogetbacktoAppleandhisloveforcomputersDecidedtostarthisowncompanyFoundedNeXTComputerin1989StillLookingUp(Cont.)NeXTturnedaprofitforthefirsttimein1992NeXTsoftwareneededtobemademorereliableandcompatibleforconsumers

8、CompanyslowlystartsgoingdownhillStillLookingUp(Cont.)Jobswascriticizedforwastingmoneythatbelongedtothecompanyin1993ClosedaNeXTfactoryinthatFebruaryLaidoffhalfoftheemployeesandstoppedmakingcomputersStillLookingUp(Cont.)Jobshadtomakedrast