2011工商导论复习指南.doc

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1、2011工商导论复习指南：PartI.Multiple-ChoiceQuestions答题卡上（共40题，每题1分）Therearetwotypesofexercises:Onetypeistotestyourmemoryofthebasicconceptslearnedinthetextbook;theothertypeistheunderstandinganduseofconceptsincasestudy.Examples:Whenabusiness’srevenuesexceeditsexpenses,ith

2、ascreated____.A.ProfitsB.SalesC.LossesD.CompetitionWhichofthefollowingisnottrueaboutpromotionalmethodsformarketing:A.BusinessesusethemtocommunicateinformationB.Theyreplaceexchangerelationshipwithcustomers.C.TheyseektopersuadepeopletopurchaseproductsD.Theyareint

3、endedtomakeproductsmoreattractive.ProcterandGamblehasBabyCare,BeautyCare,HealthCare,andHomeandFabricCaredivisionsinitsUSoperations.ThisisanexampleofA.geographicdepartmentalization.B.processdepartmentalizationC.maintenancedepartmentalization.D.productdepartmenta

4、lization.PartII.Questions（共5题，每题4分）(以下概念中选5个）keyconcepts:basicformsofbusinessTypesoforganizationalstructureAdvertisingmediasNewproductdevelopmentprocesspricingstrategiesSalespromotionsourcesfinancingitemsinabalancesheetchallengesofinternationaltradeMaslow’shier

5、archyofhumanneedsPartIII.CaseAnalysis（共6题，每题4分）3casescouldbefoundinthetextbookPartIV.Writing（共1题，每题16分）About200wordsAtopicisgiven.