外国高企年会活动策划方案课件.ppt

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1、PernodRicardChinaPerfumeBlendingBriefThisisabrieftoperfumemastertocreateasignaturefragrancebasedonthesmellofLDJM.1KeyObjectives1.TocreateafragrancethatpermeatesthebestqualityoftheCognacregionthatmakeseaudevie.Thefragrancewillleveragethebrandvalueandbuil

2、dluxurybrandimageamongthetheguestsbystimulatingtheirsensesandleavingalastingimpression.2.Thefragrancewillbeversatileandnotonlyforhomestylebutsuitableforsocialgatheringsandnightlifeaswell.UsageDuringtheeventsoratakeawaygiftfortheguestsAgenciesInvolvedTBW

3、A&STARSObjectives2TheFiveSensesSmellwithNoseAroma/Scent/FragrantSeewithEyesSight/VisualizeHearwithEarsSoundTouchwithHandsFeelTastewithTongueFlavorThecreationofthisscentistostimulatethefivesensesandcreateanautomaticresponsetotheperfumethatembodiesthemult

4、idimensionalexperienceofeaudevieandit’snaturalpurity.thefragranceillconjureasensationthatbringsyoubacktothepureair,andmajesticnaturalelementsofCognac,France.3Allfivesensesprovideuswiththenaturalmultidimensionalabilitytoexploretherichnessoflife’sproviden

5、ce,andthepurityofeaudevie.CognacfromEaudeVie4ScentThesensoryofsmellonlyfromthenosetriggerbothimaginationanddesireforownership,experience,partake,andparticipation.Sensationdrivesaction,theresultoftriggeringthissmellsensationcanbeeitherdislike,neutral,ora

6、pproval.WewanttocreateanafterresponsethatcreatesassociationofthesmelltoLDJMbrandassetsandvaluesofpurity,rarity,andperfection.5BottleDesignSuggestions:GoldElementsTeardropElementsEasytoassociatewithL’Orbutnottoodirect(nottheexactL’Orbottle)Unconventional

7、BottleShapeDissociationwithFMCGproductlineUsethebottlecapstopperofL’Orandinvertitandaddagoldholderglorifierbase.Nottocreateanewelementfortheperfumeseriesbottledesign(notnecessarytoelevatethisseparatelyfromtheL’Orproductionline)BottleDesignWehavetotreatt

8、hebottledesignelementsandtheperfumeseparately,asthebottleisitsvisualappealwhereastheperfumeitselfisscent.6PerfumeSuggestions:UseoffloralsmellsevidentintheCognacregionReflectstheairfromtheCognacregion-theatmospherethegrapesaregrow