校园音乐商业化 Commercialization of Campus Music.doc

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1、此资料由网络收集而来，如有侵权请告知上传者立即删除。资料共分享，我们负责传递知识。校园音乐商业化CommercializationofCampusMusicInrecentyears,campusmusichasbeencommercializedgradually.Moreandmoreenterprisesareinterestedinbeingthesponsorsofcollegemusicfestivalsorawardcompetitionsofcampussingers.Campussingersandsongsarenotconfinedtocollegecampusanym

2、orebutbeingpushedtothemarketgradually.Thefollowingfactorscanaccountforthisphenomenon.Ontheonehand,someenterprises’payingmoreattentiontocampusmusicisoutoftheirsenseofcommitmenttothesociety.Theywanttosethealthyenterpriseimagesbeforethepublic.Ontheotherhand,nowadaysentertainmentmarketingisverypopular.

3、Enterpriseswanttoutilizeentertainmentactivitiestoimprovetheirnotabilityandinfluence.Collegestudents,asthefocusofthewholesociety,areagoodchoicefortheseenterprises.Ofcourse,thesemusicalactivitieshavebroughtmorechancesforcampussingerstoshowtheirtalentstothepublic.Besides,campussongshavegottenmorewides

4、preading.However,commercializationofcampusmusictosomeextentreducesitsuniqueness.Inducedbyfameandwealth,somecampussingerstrytocatertothetastesofthepublicandlosttheirownstyles2此资料由网络收集而来，如有侵权请告知上传者立即删除。资料共分享，我们负责传递知识。gradually.Therefore,inordertomakecampusmusicdevelopmorehealthily,boththesponsorsofmu

5、sicactivitiesandourcampussingersshouldpaymoreattentiononmusicitselfbutnotprofits.2