国际贸易实务第18章.ppt

国际贸易实务第18章.ppt

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1、Chapter18 CompanyIntroductionand ProductPresentationEvaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile5.2.0.0.Copyright2004-2011AsposePtyLtd.18.1BackgroundInformationAbusinessorganizationcanbedefinedasafirm,acompany,abusinessoracorporationthatmakes,buy

2、sorsellsgoods,orprovidesservices,tomakeaprofit.Thewordsareoftenusedinterchangeably.Incompetitivesocietyinwhichwelive,it’sessentialthatwegooutandsellwhatwehavetooffer,andadvertisingplaysanimportantroleintherespect.Soyoushouldlearntointroduceyourproductindetail.18.2

3、SituationalConversationSection1:ProductPresentationCindy:Hello.I’mproudtolaunchBZFone’sfirstsmartphone.Itusesanopenoperatingsystemandboatsmorefunctionsthananyotherphonesonthemarket.Wecallit“AnOfficeatYourFingertips.”(Showsslidesofthesmartphoneanditsfunction.)Evalu

4、ationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile5.2.0.0.Copyright2004-2011AsposePtyLtd.Asyoucansee,it’sverysleekandcompact.Particularlyimpressiveisitsabilitytowirelesslyconnectwithotherdevices.NowI’llletmycolleagueBillWrightprovideyouwithspecificsaboutthe

5、XK2000B.Bill:I’mheretotellyouaboutsomeofthespectacularfeaturesofthisphone.(Showsaslidelistingfeaturesofthesmartphone)Inadditiontowirelessinternetaccess,e-mailintegration,contactdatabase,andinstantmessaging,italsosupportsplayingdigitalmusicandhasabuilt-incamera.The

6、volumeofourmobilephone’smemorycardismuchlargerthanotherproducts’onthemarket.Cindy:It’smorethanjustaphone;it’samobileoffice.Inasinglehandledunit,itofferseverythingaprofessionalonthegoneedstobeontopofhisorhergame.Bill:Speakingofgames,theXK2000Bwillhavethegreatestsel

7、ectionofgameswiththemostadvancedgraphics.Evaluationonly.CreatedwithAspose.Slidesfor.NET3.5ClientProfile5.2.0.0.Copyright2004-2011AsposePtyLtd.Section2:CompanyIntroductionPresenter:Couldyoutellussomethingaboutyourcompany?Buddy:Well,PetersonPackagingispartofthePSSIP

8、ackagingGroup.Presenter:PSSI,isitaSwedishcompany?Buddy:Yes,itis.PetersonPackagingitselfisreallycomposedoftwocompanies.PetersonPackagingLtd.manufacturesb

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