对于宝莱坞走国际化路线的案例分析(英文)

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1、Summaryofthecase:ThecasestudythatisgoingtobeanalyzedisfocusedonthehistoryanddevelopmentoftheIndianandWesternfilmindustryfromitsbeginninguntilthe2000s.ItsexamineshowtheHollywoodfilmindustrybecameamainglobalplayerandthecurrenttrendsthatdriveIndianfilmindustrytowar

2、dsglobalizationandthedrawbacksassociatedwiththeglobalization.1.Isthefilmbusinessglobal?CriticallyexaminethedevelopmentoftheglobalfilmindustyKeydriverstowardsglobalizationinthefilmindustry:·EconomicandfinancialforcesoInthefilmindustrylargesalesareveryimportantbec

3、ausetheyallowproducerstorecouptheircostsandtomakeprofitsbyrentingthecopyright.Productioncostsarehighandbecomingmoreandmoreelaborate;starsdemandhighsalaries.Alsofortheindustry,thecostofadditionalsalesislow.oThemaineconomiclogicofgoingglobalwasthelargerscaleandthe

4、factthattherewerebigdifferencesinproductionscosts(UK,IndiacomparedtoUSA).oInternationalfinancialmarketsofferedforeignsourcesoffundstocompaniesfromthefilmindustry.oIncreasedstandardoflivingindevelopingcountrieswheremajorpartofthepopulationwasbelowthepovertylevel,

5、causedanincreaseddemandforfilms.·SocialanddemographicforcesoIncreasinginternationalmobilityofpeoplealsowasasignificantdrivertowardsglobalization.ForexamplemanyIndianslivedabroadandIndianmovieindustryservedasalinkbetweenthemigrantsandtheirhomeland,sincemovieswere

6、regardedasvehiclesofnationalidentity.AlsothefactthatmanyyoungIndianpeopletravelled,spokeEnglishandhavebeenexposedtoWesternculture,increasedtheirinterestinit,whichwasimportant,becauseitincreasedpopularityanddemandforHollywoodmoviesinIndia.oCulture,valuesandbelief

7、swerealsoaglobalizationfactor.PeopleinSouthEastAsiaandMiddleEastwereinterestedinIndianmoviesbecausetheyhadsimilarconservativevaluesandbeliefsaboutconceptssuchasfamilyandrelationships.·PoliticalandlegalforcesoPoliticaleventsalsodroveindustryglobalization.TheMarsh

8、alplanafterWWIIimposedremovaloftariffsandtradebarriers,includinganyprotectionistmeasuresinthemovieindustryforcountriessuchasFrance.oHollywoodmovieswerebannedfromtheSo