湖南师大 高一英语 M4-U1 Welcome课件 牛津译林版.ppt

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1、Module4Unit1高一·英语AdvertisingWelcometotheunitBrainstormingWhatwordsoccurtoyouwhenwetalkaboutadvertisingandadvertisement?Let’senjoy!What’stheadvertisementabout?Doyoulikeit?Whyorwhynot?1.Whatisanadvertisement?Anadvertisementprovidesinformationandusespersuasivelanguageandexcitingimagestoencoura

2、gepeopletobuyaproductorserviceorbelieveinanidea.Let’slearn!Let’slearn!2.Howmanytypesofadvertisementsdowehave?Whatarethey?Wehavetwomaintypesofadvertisements.Theyarepublicserviceadvertisementsandcommercialadvertisements.PublicserviceadvertisementsPublicserviceadvertisementsareintendedtoeduca

3、tepeopleabouthealth,safety,oranyotherissuewhichaffectspublicwelfare.CommercialadvertisementsAcommercialadvertisementisintendedtopromoteaproductorservice.1.Whicharepublicserviceadvertisementsandwhicharecommercialadvertisements?2.Whatdotheadvertisementstellus?Let’sdiscuss!(P1)1235463.Pleasef

4、illintheblanksaccordingtoPoster1andPoster6,onlyonewordforeachblank.Poster1TheposterisintendedtomakepeopleawareoftheimportanceofProjectHope.Itpeoplerealizethattherearestillalotofchildrendroppingoutofschoolforeconomicreasons.Itcallsuponpeopletodosomethingtohelpchildreninareas.Thepostermakesus

5、oftheneedsofotherpeople.awarepoormakesPoster2Thisposterisintendedtosellhisproducttothepersonswhowanttostudyonthe.Withthepersuasivewords”specialdiscount”andimagestopeople’sattention,peoplewouldbuysomecheaplearningsoftware.Sometimesthiswillhelpyou.Butsometimesitdoesn’t.attract/draw/callcomput

6、erPoster3Thisposterisaadvertise-ment.Ittheairlineservice.Ituses“IlovetoflywithOxlinAirlines”.Tairlinesisafastwaytogettoanotherplace.Inthiswaymuchoftimebesaved.offersTakingcancommercialPoster4Thisposterusalot.Itistryingtoshowusthatthebirdshavenowhereelsetobuildtheirnets.Theyhavetobuildtheirn

7、etsintheskybecauseallthetreescutdown.Itsendsusaseriouswarningandtellsusthatweshouldtheenvironmentfromnowon.strikeshavebeenprotectPoster6Thisposteristargetingyoungpeoplegirls,becausetheymoreattentiontotheirappearance.Itusespersuasivewords“Shinethatlastsfo