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1、1.偏离主题部分学习者因存在时间方面的顾虑在写作前审题不够仔细，同时也不进行篇章方面的构思，匆匆下笔，出现偏题的现象。Directions:Youaretowriteinthreeparagraphs.Inthefirstparagraph,statejustONEmajoradvantageordisadvantageofTVadvertising.Inthesecondparagraph,giveoneortworeasonstosupportyourpointofview.Inthelastparagraph,bringwhatyouhavewrittento
2、anaturalconclusion.’Markswillbeawardedforcontent,organization,grammarandappropriacy.Failuretofollowtheinstructionsmayresultinalossofmarks.AMajorAdvantageofAdvertisingonTelevision(1999)Nowadayswecanseeadvertisementontelevisioneveryday.Somepeoplebelievethatadvertisingontelevisioncanbring
3、usbenefits,butothersdon’tthinkso.Inmyopinion,Iaminfavoroftheadvertisingontelevision.Therearetworeasons,Ithink,forthegrowingnumberofadvertisementonTV.First,inacompetitiveeconomy,theconsumerusuallyhasthechoiceofseveraldifferentbrandsofthesameproduct.Thus,manufacturersareconfrontedwithapr
4、oblem---Howtokeepsaleshighenoughtostayinbusiness.Theysolvethisproblembyadvertising.Throughadvertising,eachmanufacturingcompanytriestoconvinceconsumersthatitsproductisspecial.Second,mostconsumersareinterestedinadvertisement.TheywishtogetfromTVadvertisementthefirst-handinformationaboutne
5、wproducts,whichenablesthemtochoosetheonetheylikebest.Asaresult,thereisasharpincreaseinadvertisementontheTVscreen.Inconclusion,TVadvertisingplaysaveryimportantroleinoureconomicbehavior.WithabundantinformationavailableonTV,wecanmakesensiblechoicesasconsumers.该文作者在行文时未能按照指令要求只写电视广告的一个优点或缺
6、点；同时指令还要求：Inthefirstparagraph,statejustONEmajoradvantageordisadvantageofTVadvertising.这就是说考生需在第一段指出电视广告的一个主要优点或缺点，在第二段给出一至两个原因支撑自己的观点。但是，在第二段中，本文作者表明电视广告越来越多有两大原因并对它们加以描述；根据指令要求，作者在第二段中应列举一至两个原因支持其在第一段中提出的电视广告的一个主要优点或缺点的观点。在该段中,从第二句开始作者就偏离主题了，这些内容不是支持作者在开始段提出的观点而是论述厂家作广告的原因。以下为两篇围绕主题叙述
7、清楚论述明确的范文：AMajorAdvantageorDisadvantageofAdvertisingonTelevisionSECTIONASampleABusinessorganizationstodayhaveagreatvarietyofchoicestoadvertisetheirproductsorservices.Ofalltheformsofadvertising,whichonehasthemostadvantages?IbelieveadvertisingonTVisthebestchoice.TVisnowthemostpopularme
